The short version
- Shoppers check your Page to see if the lot is real, the cars are current and the people are friendly.
- A new arrival with a clear photo and a plain description beats a stock banner every time.
- Delivery photos, with the buyer's OK, are your best proof that people leave happy.
- Don't post prices, payments or rates unless they match your advertising rules exactly.
People shop for a car online first, and they check the dealer's Facebook Page before they drive over. If the Page shows a sold car from March, they wonder what else is out of date.
These 19 car dealership social media post ideas are built for a lot that wants to look current and honest. Swap in your details and post. A car dealer and a repair shop share a lot of customers, so see auto repair post ideas for the service side.
What makes car dealership social media post ideas work
- A real car on your real lot, photographed in daylight.
- The year, make, model and one honest detail.
- A salesperson's name, so the buyer knows who to ask for.
- A phone number or message link, not a long form.
New to posting? What to post on your business Facebook Page explains the mix before you dive into the car-specific ideas.
New arrival and inventory posts
Inventory moves fast. A fresh post tells people the lot is alive. Post one car at a time rather than a collage.
Just arrived
Just in: a [year make model] with [number] miles. [One honest detail, like one owner or a clean history report]. Call [name] at [phone] or message us to set up a drive.
Photo: The car from the front corner, in daylight.
Family hauler week
Three or more kids? We have [number] 3-row SUVs and minivans on the lot right now. Come try the car seats in the back and see what fits.
Photo: An SUV with the third row folded up.
First car for a new driver
Shopping for a new driver in the family? We have [number] reliable, easy-to-insure options on the lot. Ask [name] to walk you through them.
Photo: A small sedan with a bow on the hood, staged.
Truck and tow ready
Need a truck that can tow? We have [number] ready to go. Tell us what you pull and we'll show you the ones that fit.
Photo: A truck with a hitch, from behind.
Delivery and salesperson posts
A happy buyer by their new car is the best post you have. Ask first, always. How to ask customers for reviews shows how to turn the same smile into a review.
Keys in hand
Congratulations to [first name] on [his/her] new [car]. Thanks for trusting us. Enjoy the drive, and come back for the first oil change.
Photo: The buyer by the car, keys up, with permission.
Meet your salesperson
Meet [name]. [He/She] has been helping folks in [town] find cars for [number] years and won't pressure you. Ask for [name] when you stop in.
Photo: The salesperson on the lot, not at a desk.
Behind the desk
Meet [name] in finance. [He/She] explains every line of the paperwork in plain words and answers every question. Nobody leaves confused.
Photo: A tidy desk with a pen and a folder.
Welcome new owner kit
Every buyer leaves with a full tank, a clean car and a [small gift like a floor mat or a key tag]. It's a small thing, but we like doing it.
Photo: A gift bag on the passenger seat.
Trade-in, service lane and shopping posts
Trade-in appraisal day
Thinking about a trade? Come by on [day] between [times] for a quick look, no commitment. Bring your title and keys.
Photo: A line of cars waiting at the lot entrance.
What we check on a used car
Every car on our lot gets [plain list, like a multi-point inspection, a history report and fresh tires if needed] before we sell it. Ask to see the paperwork.
Photo: A tech with a clipboard at the car.
Service lane welcome
Our service department is open [days and hours]. Oil changes, tires and inspections. Book at [link] or call [phone].
Photo: The service bay door with a car inside.
Test drive tips
A good test drive is 20 minutes, not 5. Take the highway, find a bumpy road, test the brakes and try every button. We'll hand you the keys.
Photo: A hand on the steering wheel.
Questions to ask any dealer
Ask any dealer: Is there a history report? Has it been inspected? What fees are on top of the price? We'll answer every one for you.
Photo: A notebook and pen on the dashboard.
Seasonal and community posts
Holiday weekends and tax season are busy times for car shopping. For ideas, see holiday post ideas. The rest of the year, show you belong to the town.
Holiday hours
We're open [hours] on [holiday]. Stop in, grab a coffee and take a look. Sales team on duty: [names].
Photo: The showroom or lot with seasonal decor.
Sponsor a local team
Proud to sponsor the [school or team name]. Good luck this season. We'll be in the stands.
Photo: The team in jerseys with our banner.
Car show or cruise-in
Join us for a cruise-in on [date] from [time]. Bring your ride, grab a burger and say hi. All makes and models welcome.
Photo: A row of classic cars on the lot.
A weekly plan for a dealership Page
3 or 4 posts a week
- MonNew arrivalOne car, one photo, one honest detail.
- WedPeople or serviceA salesperson, a tech or a service reminder.
- FriDelivery or weekendA buyer with keys, or weekend hours.
Do and don't for a dealership Page
Do
- Post a car as soon as it's ready to sell.
- Remove a sold car right away.
- Ask a buyer before you post them.
- Give a name and number, not a form.
Don't
- Post payments or rates that don't match your ads.
- Leave sold cars up as bait.
- Show plates, VINs or paperwork.
- Answer a price fight in the comments.
