The short version
- A dance year has clear beats: registration, trial classes, costumes, recital. Post to each one.
- Parents are the buyers and the audience. Tell them dates, fees and what to bring.
- Dancers are often kids. Get a parent's written OK before posting any face, name or video, and show shoes, studios and costumes instead.
- Teachers sell the studio. Introduce them like people, not staff.
A dance studio's year runs on dates. If a parent can't find the registration deadline or the recital date on your Page, they call, or they sign up down the road. Dance studio social media post ideas should put the dates first and the feeling second.
These 18 posts follow a full season. Swap in your styles, ages and dates. If you also teach an art or sports program, the martial arts post ideas show a close cousin.
What dance families look for on your Page
- The styles, ages and levels you teach.
- Class days and times, tuition and any extra fees.
- The recital date, costume deadlines and dress code.
- A teacher they'd trust with a shy 5 year old.
Dance studio social media post ideas for registration and trials
August and January are your two big doors. Post the date early, then again every week until it closes. For the basics of mixing posts, see what to post on your business Facebook Page.
Registration opens
Registration for [season] opens [date]. Classes in ballet, tap, jazz and hip hop for ages [range]. Tuition and schedule are in the link. Message us with questions.
Photo: The studio floor with the schedule on the wall.
Try one class free
Not sure which class? Come to a free trial on [date]. Wear comfortable clothes and bare feet or socks. We'll find a level that fits.
Photo: A row of tiny ballet shoes on the floor.
What to wear to the first class
First class checklist: leotard and tights for ballet, black shorts or leggings for jazz, hair in a bun. No need to buy shoes before the trial. We'll help you fit them.
Photo: A laid-out outfit on a bench.
Meet the levels
Not sure where your dancer fits? Our levels: [level one, level two, level three]. We place by age and experience, and we can move them up. Ask us anytime.
Photo: A simple hand-written chart.
Adult beginner class
Adults, it's not too late. Our beginner [style] class meets [day] at [time]. No experience, no mirrors required. Come try one.
Photo: Dance shoes by a studio door.
Costume, rehearsal and recital post ideas
This is the part parents remember. It's also where the most questions come in, so answer them before they ask. A daycare or kids program uses the same handoff of dates and checklists.
Costume order deadline
Costume orders are due [date]. Sizes, fees and how to pay are in the form. After that date we can't order more, so please don't wait.
Photo: A rack of costumes with tags.
Recital date and time
Our spring recital is [date] at [place]. Doors open at [time], show starts at [time]. Tickets are [price]. Each dancer has their own call time, which we'll send next week.
Photo: The stage, empty, before the lights.
Rehearsal week reminders
Dress rehearsal is [day]. Bring: costume, tights, hair accessories, a water bottle and a snack. Hair up and neat. We'll take it from there.
Photo: A dance bag with the zipper open.
Backstage rules
Backstage is for dancers and volunteers only. Parents, please say goodbye at the door. We'll bring every dancer out to you after the show.
Photo: The backstage door with a sign.
Thank you after the show
Thank you to every family, teacher and volunteer who made recital happen. The best part was the 6 year old who bowed to nobody in particular. See you in the fall.
Photo: The empty auditorium chairs afterward.
Teacher and studio life post ideas
Meet your teacher
Meet [name], who teaches our [style] classes. [He/She] danced in [place] before teaching here. Ask [him/her] about [fun fact].
Photo: The teacher at the barre, from the side.
Warm-up at home
A warm-up your dancer can do at home: 10 slow rolls of the shoulders, 10 calf raises and a gentle stretch. No shoes needed, no music required.
Photo: A yoga mat on a living room floor.
Studio etiquette
Our 3 studio rules: be on time, hair back, and respect the floor. We've seen how much better class goes when everyone does these.
Photo: The studio door with the rules on it.
A simple week of dance studio posts
Pick 3 ideas a week. The same rhythm works for most local class businesses, and a steady page beats a loud one.
3 posts a week
- MonA date or deadlineRegistration, costumes or recital info.
- WedStudio lifeA teacher, a tip or a look at the floor.
- FriA reminderWhat to bring, what to wear, what's next.
What makes a dance studio page cause trouble
Do
- Post dates, fees and checklists in plain words.
- Get written permission for any dancer's photo, name or video.
- Show costumes, shoes, barres and empty stages.
- Check music licensing before posting a video.
Don't
- Compare dancers or rank them.
- Post a child's face or a full name without a yes.
- Promise a part in the show or a spot on a team.
- Leave last season's schedule up after it ends.