The short version
- Shippers want to know you're reliable. A page with a post from this week and a real dock behind it says that.
- Drivers and dock staff are your best content. Real people beat stock trucks.
- Post customer alerts for storms and holiday cutoffs before the phone starts ringing.
- A Facebook Page is one channel among several for B2B, but it's where drivers, staff and neighbors look you up.
- Safety first: no photos of drivers on the road, and nothing that shows a customer's freight or load.
A shipper wants to know you'll show up at 6am. A driver wants to know the dispatcher is a decent human. Both open your page to check, and both notice if the last post is from the last time it snowed.
These logistics company social media post ideas are for a small carrier, broker or warehouse. Swap in the [brackets] and post. If your business sells goods to other businesses, the wholesale distributor post ideas are a close neighbor.
What makes logistics company social media post ideas work
Reliability is the product. Your page should look like a place where things move on time.
- A real truck, dock, yard or desk in the photo.
- A name and a face for dispatch and drivers.
- A weather or holiday notice before it hits.
- A phone number that's easy to find.
- A hiring post that says what the work is like.
A good starting point for the overall mix is what to post on your business Facebook Page.
Drivers, dispatch and dock crew
People trust the people behind a truck. Give your team a face and a story, with their permission.
Driver of the month
Driver of the month: [name]. [He/She/They] has been with us [number] years and has never missed a pickup window. Thank you for what you do. Buy [him/her/them] a coffee if you see the truck.
Photo: The driver beside the truck, parked and posed, with consent.
Meet dispatch
The voice you hear at 5am belongs to [name]. [He/She/They] has worked dispatch for [number] years and knows every road in [county] by heart. Say hello when you call.
Photo: A dispatch desk with maps and a headset.
Dock crew shout-out
Our dock crew loaded [number] trucks on [day] and didn't miss a window. Quiet, steady work. Thank you.
Photo: The dock crew standing at the bay doors.
Safe miles
[Number] days without an accident at [location]. We're proud of the team and the habits behind it. Walk-arounds, rest breaks and slowing down in the rain.
Photo: A whiteboard safety counter.
Yard, fleet and warehouse posts
Show the place. A recruiting agency can help fill seats, but the page does the first impression. A clean yard and a tidy warehouse say more than a slogan. Skip anything that shows a customer's name or freight.
Morning at the yard
6am at the yard. Coffee's on, trucks are warming up and the first run leaves at [time]. Another day moving things around [region].
Photo: The yard at sunrise.
New equipment
New on the lot: a [type of truck or trailer]. We picked it for [reason, like better fuel use or a lift gate]. Say hello if you see it on the road.
Photo: The new unit, clean and parked.
Warehouse tour
Here's a look inside our [size] warehouse in [town]. Everything has a place and a label. If you need storage or fulfillment, we have room for [type of customer].
Photo: A wide shot of aisles with empty racks and bright lights.
How we pack a pallet
A pallet that's wrapped right travels right. Heavy on the bottom, corners lined up, 3 turns of wrap at the base. Simple, and it saves a lot of damage claims.
Photo: A wrapped pallet, no labels visible.
Customer alerts and holiday notices
Shippers hate surprises. Post the notice before they ask. Repeat it, because a single post reaches only part of your followers, as we explain in why nobody sees my Facebook posts.
Storm notice
Heavy [snow/rain] is coming to [region] on [day]. We'll run on a modified schedule and update this post by [time]. Call dispatch at [phone] with questions.
Photo: A truck with a wet windshield, parked.
Holiday cutoff
Holiday schedule: last pickup before [holiday] is [day and time]. Orders after that ship on [date]. Plan ahead and tell your customers.
Photo: A calendar with the cutoff circled.
Road closure heads-up
[Road or bridge] is closed from [date] to [date]. Expect delays around [area]. We've mapped a detour and will keep your window if we can.
Photo: A detour sign.
Peak season ready
Peak season is coming. We're adding [number] drivers and extending dock hours to [time]. Book your space early so we can plan for you.
Photo: A row of trucks at the dock.
Hiring drivers and warehouse staff
Drivers check Facebook. Say what the work is, what you pay and what the schedule looks like. Use the tips in were-hiring post examples for the wording.
Driver wanted, plain
We're hiring a [CDL class] driver in [town]. Home [days], paid [how], runs mostly [region]. Call [phone] or message us.
Photo: The cab of a truck, empty.
Warehouse shift open
Warehouse team member needed for the [shift] shift. You'd pick, pack and load. We'll train you. Pay starts at [amount].
Photo: A forklift parked at the end of an aisle.
Why drivers stay
We asked our drivers what keeps them here. The top answers: home on weekends, a dispatcher who picks up and pay that shows up on time. If that sounds good, we should talk.
Photo: Drivers laughing by a truck, with consent.
Referral thank-you
Know a good driver or dock worker? Send them our way. If they join and stay [number] days, we'll say thanks with [reward].
Photo: A handshake in the yard.
Anniversary
Happy [number]-year anniversary to [name] on the dock. Thank you for every early morning.
Photo: A cake in the break room.
3 posts a week
- MonYard or crew photoA real picture from this week.
- WedCustomer notice or tipWeather, holiday or packing.
- FriPerson or hiring postDriver, dispatch or an open role.
What makes a logistics page look unreliable
Do
- Show real trucks, docks and people.
- Post notices before the weather hits.
- Ask drivers before you share their faces.
- Put dispatch's number in storm posts.
Don't
- Post photos taken while driving.
- Show a customer's load or paperwork.
- Promise a delivery time you can't control.
- Leave a storm notice up for weeks.