Main Street Barber Co.
Wed 12:00 PM
Dale has run chair 3 since the day we opened six years ago. Fades, flat tops, and the occasional lecture about vinyl records. Walk-ins welcome. #BoiseBarber #MainStreetBarberCo
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Post ideas by industry
Fresh cuts, open chairs, meet-the-barber posts and the back-to-school and wedding rushes. 22 barber shop posts you can edit between clients.
7 min read
Wed 12:00 PM
Dale has run chair 3 since the day we opened six years ago. Fades, flat tops, and the occasional lecture about vinyl records. Walk-ins welcome. #BoiseBarber #MainStreetBarberCo
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A man picks a barber the way he picks a mechanic: by who he's seen do good work. Your Facebook Page is where he checks. If the last cut you posted was last winter, he assumes the chairs are empty or the barber moved.
These barber shop social media post ideas are short and written the way you'd tell a customer. Edit a few words, take a photo between clients and you're done.
You sell a look and a feeling. A good post shows one of them in a few seconds, then tells people how to book.
Wed 12:00 PM
Dale has run chair 3 since the day we opened six years ago. Fades, flat tops, and the occasional lecture about vinyl records. Walk-ins welcome. #BoiseBarber #MainStreetBarberCo
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Why this meet-the-barber post works
Your best advertising is the cut that just walked out the door. Ask first, take it in good light and keep it simple. More on photos in how to take good photos for your business page.
Ask before the cape comes off
"Mind if I grab a quick photo for the shop page?" Most say yes. If they hesitate, shoot the back of the head.
Turn them to the window
Natural light shows the fade better than the overhead tubes.
Take 3 shots
One from behind, one side profile, one with the mirror. Pick the sharpest.
Post the same day
Write the style name and who cut it, and tell people how to book.
Fade of the day
Mid skin fade with a textured top by [barber]. Booking is open for [days]. Text [phone] or tap the booking link.
Photo: The back and side profile in window light.
Beard shaping
A beard trim and line-up from [barber]. Takes about [time], includes a hot towel, and your face will thank you in the morning.
Photo: Close-up of a clean beard line.
Kid's first cut
[First name]'s first real haircut at [age]. Brave face, big smile, popsicle after. We keep the booster seat and the patience.
Photo: The kid in the chair, a parent's hand on the shoulder.
Hot towel shave
Hot towel shave: steamed towel, warm lather, straight razor, done slow. It's the 30 minutes of your week nobody can interrupt. Book ahead.
Photo: A towel on a face, steam still rising.
Same cut, 6 weeks apart
Left: 6 weeks without a touch-up. Right: fresh today. The haircut is the same. Come back every [number] weeks and you'll always be the one on the right.
Photo: 2 photos of the same head side by side.
For more on this format, see before and after post ideas.
A cancellation costs real money. A same-day post is the cheapest way to fill the chair, because people are already in their phones at lunch. Salons fill gaps the same way, as in hair salon post ideas.
Open now
2 chairs open today: [time] and [time]. Walk-ins welcome until [time]. Message us if you want to hold one.
Photo: An empty chair, mirror and clippers ready.
Cancelation spot
One cancellation: [barber] has [day] at [time]. First to message gets it. Fades, tapers and beards.
Photo: Your appointment screen with names hidden.
Slow Tuesday
Tuesdays are quiet at [shop]. If you can swing a weekday cut, [barber] has plenty of room and no wait.
Photo: A calm shop with the radio on.
Walk-in hours
Walk-ins before [time], appointments after. If you want a sure thing, book ahead. If you're passing by, stop in.
Photo: The front door with the sign flipped to open.
Guys come back for the person in the chair. Give each barber one post that makes a stranger feel like they know them.
Meet the barber
Meet [name], chair [number]. [Specialty] and the occasional lecture about [hobby]. Book [him/her] by name.
Photo: The barber at their chair, scissors in hand.
Station tour
A look at [name]'s station: [tool], [tool], and a [detail]. If you want a cut from the guy with the tidiest chair in [town], now you know.
Photo: A tidy station with tools laid out.
Shop dog or Saturday crowd
It's Saturday morning and the shop is full. Coffee on, game on, and [dog's name] taking up the middle chair. Come see us.
Photo: The waiting area at 9am.
Anniversary
[Number] years on [street] today. Thanks to every customer who sat in the chair and every kid who got his first cut here.
Photo: An old photo of the shop beside today's.
Some rushes you can see coming. Post the reminder early, then again the week it hits. Holiday post ideas for small business has more of these.
Back to school
Back to school means fresh cuts for kids. We keep the booster seats and the patience. Walk-ins welcome before [time]. Bring a photo if they have opinions.
Photo: A kid getting a cut with a booster seat.
Wedding season
Wedding on the calendar? Book the groom and the groomsmen in one block. We'll start at [time] and have everybody looking sharp by [time]. Message us for a group spot.
Photo: A row of fresh cuts, ties on.
Holiday rush
The week before [holiday] fills up fast. Book your cut by [date] and walk into family photos looking like you planned it.
Photo: A packed schedule board.
Prom or graduation
Prom is [date]. Book your cut for [day] and have a clean fade for the photos. We have [number] spots left.
Photo: A fresh fade, collar up.
Game day Saturday
Game day Saturday and we're open [time] to [time]. Get your cut, then go yell at the TV. Fresh fade, fewer excuses.
Photo: A line of guys waiting, TV on in the background.
Touch-up timing
How often should you get a fade touched up? About every [number] weeks if you want it sharp. Every [number] if you want it to look like you gave up. Your call.
Photo: A close-up of a sharp fade edge.
Product on the shelf
Beard oil and pomade are back on the shelf. Small batch, brass tin, smells like cedar and not like a candle store. Ask for a sample at the chair.
Photo: The tin and a bottle on a wooden shelf.
How to style it
How to style a textured crop at home: towel-dry, a dab of [product], and use your fingers, not a comb. Takes 2 minutes.
Photo: A hand working product into short hair.
Cancelation policy reminder
Friendly reminder: we need [number] hours' notice for cancelations. A text to [phone] lets us offer your chair to someone else.
Photo: A simple branded sign at the counter.
Do
Don't
3 posts a week
If you can only manage one a week, make it Monday. A page with a fresh open-chair post looks like a shop with a full book. The weekly Facebook posting schedule guide shows more ways to spread it out.
Quick answers
2 to 3 times a week is plenty. An open-chairs post, a fresh cut or barber post and a weekend post keeps a shop looking busy. Once a week still beats months of silence.
Yes, ask first. A quick "mind if I grab a photo?" works for most clients, and a shot from behind keeps faces out. Never post a minor's photo without a parent saying yes.
Open chairs, the barbers themselves, products, seasonal rushes, hours and shop life like the Saturday crowd. A page of only haircut photos gets repetitive fast.
Posting a clear price list once is fine, and you can pin it. In day-to-day posts, focus on the cut and how to book, and keep prices off any post that will be seen for weeks.
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