The short version
- A transformation sells itself, but only with the client's OK. Ask before you point the camera.
- Post openings the morning of. A gap at 2pm is a sale if people see it by noon.
- Clients book a stylist, not a salon. Give every stylist a post with their name on it.
- Prom, weddings and holidays fill the book weeks early. Post the booking reminder before the rush, not during it.
A new client looks at your Facebook Page the way she looks at a stylist's hands: for proof you're good and proof you're busy. If your newest post is a holiday from last year, the second one fails. Hair salon Facebook post ideas have to prove both.
You're standing at a chair most of the day, so these are short. Each one has a line to edit and a photo you can take between clients.
What a hair salon post has to show
Hair is visual and personal. People want to see the work, the stylist and the mood of the room before they trust you with their head. Wondering where to post them? See Facebook vs Instagram for a local business.
- The work: a finished color, cut or style in good light.
- The person: a stylist's name and what they're best at.
- The openings: a day and a time, not "call for availability."
- The ask: book, message or tap a link.
Ask for photo permission in 10 seconds
"You look amazing. Can I grab a quick photo for the salon page? I can shoot from behind or the side if you'd rather not show your face. No problem either way."
Starting from nothing? What to post on your business Facebook Page covers the basics. Below, it's all hair.
Transformations and finished work
Before and afters get the most likes, comments and shares for a reason: they show the work. Get a yes, shoot in the same spot and say what was done. There are more formats in before and after post ideas. Groomers use the same trick, as in dog grooming post ideas.
Color transformation
From [starting color] to [new color] in one visit with [stylist]. [One sentence about the process.] Booking color consultations for [days].
Photo: Before and after, same lighting and angle.
Cut and style
A fresh [length] cut with [texture or layers] by [stylist]. Wash-and-go with a little [product]. Perfect for a busy mom.
Photo: The back and the side, hair moving a little.
Gray blending
Not ready to go all the way gray? [Stylist] blended [client first name]'s natural gray into soft highlights. No harsh line, no roots at 3 weeks.
Photo: Close-up of the blended color.
Big chop
[Number] inches off and [first name] left lighter. [Stylist] walked her through it, step by step. We can talk you through yours too.
Photo: The ponytail on the table, with permission.
Corrective color
Someone came in with box dye and a plan to cry. [Stylist] worked on it for [number] hours. We don't promise miracles, but we do promise honesty.
Photo: Before and after, with a hand on the shoulder.
Last-minute openings and cancelations
An empty chair at 2pm is money gone. Post it that morning, with the time, the stylist and what fits the slot. Barbers post open chairs too, as in barber shop post ideas.
Today's opening
One opening today at [time] with [stylist]. Fits a cut or a root touch-up. Message us to claim it.
Photo: An empty chair, tools laid out.
Weekend gap
Saturday is almost full. We have [number] spots, at [time] and [time]. If you've been wanting that [service], this is the window.
Photo: The appointment page, names covered.
Same-day blowout
Event tonight? We have blowout spots at [time] and [time]. Quick, polished, and out the door in 45 minutes.
Photo: A blow dryer and round brush mid-sweep.
Waitlist call
Our waitlist for [stylist] is open. If someone cancels, we text the first name on the list. Message us to join.
Photo: A hand holding a phone at the front desk.
Stylist spotlights
A good stylist builds a following, and a spotlight post borrows it. Pick one thing each stylist is known for, add something human and tell people how to book.
Meet the stylist
Meet [name]. [Specialty] is [his/her] thing, and [he/she] has strong feelings about [hobby]. Booking [days]. Ask for [name] by name.
Photo: The stylist at their station, candid.
Years in
[Number] years behind the chair today for [name]. Still the first one in and the last one out. Thank you for every client you've made feel good.
Photo: An old photo and a new one.
Training week
[Name] spent the weekend learning [technique] at [class or event]. Book a consult and ask what's new.
Photo: A certificate or a class selfie.
New on the team
Welcome [name], our newest stylist. [He/She] specializes in [service]. Taking new clients starting [date].
Photo: The new stylist with the team.
Product tips and home-care posts
Your clients ask the same things all day. Turn each answer into a post, and the next person stops asking at 9pm.
Wash less
How often should you wash your hair? For most people, [number] times a week is plenty. Use a [product type] and a lukewarm rinse. Ask us what's right for your texture.
Photo: A shampoo bottle on the edge of a sink.
Heat protectant
If you flat iron or curl, use a heat protectant first. It takes 10 seconds. Not sure which one? Stop by and we'll point you to one.
Photo: A heat protectant spray next to a flat iron.
Color care
Just colored? Wait [number] hours before washing and use a color-safe shampoo. Your color will last longer and so will your wallet.
Photo: A color-safe shampoo bottle on the shelf.
Product pick
We stock [product] because [reason]. Ask [stylist] for a sample before you buy.
Photo: The product on a shelf, label visible.
Prom, wedding and holiday booking reminders
These rushes are predictable, and the book fills early. Post the reminder a few weeks before the event, then again the week of. For more calendar ideas, see holiday post ideas for small business.
Prom booking
Prom is [date]. Updos and curls are booking up. Reserve your slot by [date] and bring a photo of the look you want.
Photo: An updo, from behind, with pins visible.
Wedding party
Wedding on the calendar? We do trial runs and day-of hair for the bridal party. Message us at least [number] weeks ahead.
Photo: Bridesmaids with matching hair, with permission.
Holiday party hair
The week before [holiday] fills up fast. Book your blowout or color by [date] so you're not calling the Monday before.
Photo: Curls and sparkle, shot at night.
Back-to-school trims
Back-to-school trims for the kids and a fresh cut for you. We have family appointments on [day].
Photo: A kid in the chair, parent in the next.
| Event | First reminder | Second reminder |
|---|---|---|
| Prom | 4 to 5 weeks ahead | The week before |
| Wedding season | 2 to 3 months ahead | 6 weeks ahead |
| Holidays | 2 to 3 weeks ahead | The week before |
| Back to school | 2 weeks ahead | The week before |
A week of salon posts
3 posts a week
- TueTransformationOne finished look with a short story.
- ThuOpening or reminderTomorrow's gaps, or the next rush.
- SatStylist or tipA person or a home-care tip.
Posting isn't the hard part. Remembering is. Block 20 minutes on Sunday and use how to batch social media posts to write the week at once.
