The short version
- People check a taproom or tasting room page for 3 things: what's pouring, what's happening and when you're open.
- New releases, tap list changes and club pickups are your best repeat posts. Give each one its own day.
- The people and the process (the brewer, the vines, the tanks) are what a big brand can't copy.
- Post for adults only, mention IDs, and never push people to drink more.
A couple is driving through your town on a Saturday and wants to try a local brewery. They open Facebook to look for brewery social media posts and see your tap list from August. It's now November, so they go somewhere with a fresh update.
Breweries and wineries sell a place and a story, and both show up on Facebook. These ideas cover the taproom, the cellar and the events in between. Fill in the [brackets] and post. For nearby ideas, see our bar post ideas and food brand post ideas.
What taproom and tasting room posts need to do
- Say what's pouring now and what's coming next.
- Show the room, the patio and the tanks or the vines.
- Post hours, food options and whether dogs and kids are welcome.
- Put the brewer, the winemaker or the owner in the photo.
- Say "21 and over" or your local legal age where it fits, and mention IDs.
New release and tap list post ideas
New on tap
New on tap today: [beer or wine name], a [style] with notes of [flavor] and [flavor]. [ABV] percent. Available in the taproom and in 4-packs to go.
Photo: A glass with the tap handle behind it.
Release countdown
[Name] drops [day] at [time]. We made [number] cases and when they're gone, they're gone. Doors open early for club members.
Photo: Cases stacked on a pallet.
Tap list board
This week's tap list: [beer], [beer], [beer], [beer], [beer] and [beer]. We rotate a new one in every [day].
Photo: The chalkboard tap list.
Seasonal pour
Pumpkin season is here, and so is our [name]. Not a pumpkin person? Ask for the [beer]. Either way, the patio is open until [time].
Photo: A flight on a wooden paddle.
A tap list is the post people check most. Keep the format the same each week so followers know where to look. How often a business should post can help you set a pace.
Event, tour and tasting post ideas
Live music
This Saturday: [band] plays from [time] to [time] on the patio. No cover. Food truck on site: [truck name].
Photo: The patio set up with the band's gear.
Brewery tour
Tours run Saturdays at 1 and 3. 30 minutes, a walk through the brewhouse and a sample at the end. $[price] a person. Message us to reserve.
Photo: The guide pointing at the tanks.
Wine tasting
Tasting flights are $[price], 5 pours. Open [days] from [time]. Pair it with a cheese board, $[price].
Photo: A flight lined up on the tasting bar.
Private events
Booking a birthday, a work party or a rehearsal dinner? Our [room] holds [number] guests. Message us your date.
Photo: The event space set with long tables.
Brew day, harvest and crew post ideas
Big brands have a logo. You have a person with a hose, a bucket and a story. Show them, and get permission before you show anyone else.
Brew day
Brew day. [Name] is mashing in a batch of [style]. It'll sit in a tank for [number] weeks before it's ready. Good beer takes patience.
Photo: The brewer at the mash tun.
Harvest
Harvest started this morning. The first [grape or hop] came in at [time]. Long days ahead, but the smell is hard to beat.
Photo: Crates of fruit or hops at the crush pad.
Meet the brewer
Meet [name], our head brewer. [He/She] started as a home brewer and has been making beer in [town] since [year]. Ask [name] about the [beer].
Photo: The brewer standing next to the tanks.
Label story
The label on [beer] was drawn by [local artist]. The name comes from [short story]. Pick one up and find the detail on the back.
Photo: A bottle label in close-up.
Giving back
Every pint of [beer] sold in [month] sends $[amount] to [local cause]. Thank you for drinking with a purpose.
Photo: A sign at the bar with the cause.
Club, retail and gift post ideas
Club pickup
Club pickup is [day], [time] to [time]. This quarter's pack has [number] bottles, including the new [name]. Don't forget your ID.
Photo: The club bottles ready on a table.
Gift ideas
Looking for a gift? Gift cards, glassware and 4-packs with a bow are on the shelf by the door. We'll wrap them for you.
Photo: A gift basket on the counter.
Holiday gift season hits tasting rooms hard. Holiday post ideas for small business lists dates worth planning around.
A simple week of brewery posts
4 posts a week
- MonTap list or new releaseWhat's pouring now.
- WedProcess or peopleBrew day, harvest or the crew.
- ThuWeekend previewMusic, food truck or event.
- SunThank-youA photo of the room and a thanks.
Do
- Mention IDs and the legal age where it fits.
- Update the tap list when it changes.
- Ask staff and guests before you post their faces.
- Give designated-driver and ride options a nod.
Don't
- Push anyone to drink more or drink fast.
- Make health claims about beer or wine.
- Post last season's release as if it's new.
- Run promotions that break your state's rules.