The short version
- Pizza is an impulse buy. Customers decide between you and 3 other places in about a minute, so your page needs a deal and a phone number up front.
- Post before the rush: Friday afternoon, game-day morning, the first snow day.
- The oven, the dough and the person tossing it make better photos than a box on a counter.
- Make ordering obvious in every post: call, link or walk in.
It's Friday at 5pm and a family of 5 is deciding on dinner. Someone opens Facebook to look at pizza shop social media posts, sees yours is a month old and picks the shop with a deal on the front of the page.
Pizza shops win on timing and on the details people crave: the cheese pull, the crust, the deal. These ideas follow that rhythm. Fill in the [brackets] and post. Other casual food spots will find help in our restaurant post ideas and ice cream shop post ideas.
What makes pizza posts work
- Put the deal and how to order in the first 2 lines.
- Use real photos: the pie out of the oven, with steam if you can catch it.
- Post before dinner, before games and before storms. Not after.
- Name your slow nights and give people a reason to come.
- Make your phone number or order link easy to find.
Good food photos matter most for pizza. A phone near a window beats overhead kitchen light. How to take good photos for your business page shows the angles that work.
Deal, special and order post ideas
Family night deal
Family night at [shop name]: a large 1-topping pizza, a side of [item] and a 2-liter for $[price]. Good all day Tuesday. Call [phone] or order at [link].
Photo: A large pizza with the sides and a drink.
Game day
Game's at [time]. Order your pizzas by [time] and they'll be hot when it starts. Party packs of [number] pies are $[price].
Photo: Boxes stacked on the counter.
Slice lunch
Lunch special: 2 slices and a drink for $[price], Monday to Friday, 11 to 2. It takes 5 minutes. Come on your break.
Photo: Two slices on a paper plate.
Special of the month
[Month]'s special pie: [name], with [topping], [topping] and [sauce] on a [crust]. We'll make it until it's gone.
Photo: The special pizza on the counter, close up.
Dough, oven and kitchen post ideas
Dough day
Dough day. We mix every batch by hand and let it rest for [number] hours. That's why the crust tastes like this. Stop in and try it.
Photo: Dough balls on a floured tray.
Oven shot
Straight from the oven at [temperature]. This one's headed to table [number].
Photo: A pie on a peel at the oven mouth.
Toss it
Watch [name] toss dough. 8 years in this kitchen, and still doing it for the kids at the counter.
Photo: The cook tossing dough, action shot.
Sauce secret
Our sauce is [number] ingredients: tomatoes, [ingredient], [ingredient] and a little [ingredient]. We make it fresh each [day].
Photo: A pot of sauce with a ladle.
Cheese pull
The cheese pull is real. Come get one.
Photo: A slice lifted away from the pie, cheese stretching.
Local team, school and community post ideas
Pizza and local teams go together. Show up for them and people will remember it.
Team night
Mondays: if your team comes in wearing jerseys, [number] percent of your order goes back to the team. Little league, school clubs and all.
Photo: A group of kids in jerseys at a long table.
Fundraiser night
[School name] fundraiser night is [day]. Show this post at the counter and [number] percent goes to the school. Dine in or take out.
Photo: A sign at the counter for the fundraiser.
Local delivery area
We deliver to [neighborhood], [neighborhood] and [neighborhood], 4 to 9pm. $[price] fee. Orders over $[price] have free delivery.
Photo: A delivery bag by the door.
Snow day
Snow's coming. We're open until [time] and our drivers have chains. Order early and stay in.
Photo: The shop window with snow outside.
Quiet weeks happen, even for pizza. Slow season marketing ideas covers what to post when the phone isn't ringing.
A simple week of pizza shop posts
4 posts a week
- MonDeal of the weekA family deal or lunch special.
- WedKitchen shotDough, oven or a cook at work.
- FriBefore the rushA post at 3pm with the order method.
- SunGame day or thank-youA party pack offer or a thank you.
Do
- Post before dinner, not during it.
- Name the price and the way to order.
- Show the oven, the dough and the crew.
- Reply to comments about wait times honestly.
Don't
- Post a deal that ended last month.
- Use a stock photo of a pizza you don't make.
- Hide hours or the phone number.
- Promise delivery times you can't keep.
