The short version
- A call to action is the one thing you want the reader to do next, written as a plain sentence.
- Give each post one ask. Two or three asks make people do none of them.
- Match the ask to the goal: call for urgent jobs, message for quotes, stop in for walk-ins, book for appointments.
- Be specific about how and when: "Call before noon" beats "Contact us."
- Below are 32 lines you can copy, grouped by what you want to happen.
You wrote a good post and then it ends. That's the spot where a call to action goes. Without one, a reader who liked your post has to guess what to do.
Here are call to action examples for Facebook posts, sorted by goal. Pick one, fill in the brackets and put it on the last line.
Why one call to action per post works best
A reader on a phone gives your post a few seconds. If the end says "call, message, visit our website, follow us and share," they pick none. One ask is easy to act on.
Decide what the post is for before you write it. If it's about a special, the ask is to order. If it's about an open slot, the ask is to book. The post and the ask should be the same size. For how the whole post fits together, see how to write a Facebook post for your business.
Weak vs strong calls to action
| Weak | Strong | Why it works |
|---|---|---|
| Contact us for more info. | Message us here and we'll reply today. | Says how and when. |
| Call now! | Call [phone] before noon for same-day service. | Gives a reason and a deadline. |
| Book today. | Book your spot for [day]. 3 left. | Names the day and the real limit. |
| Come visit us. | Stop in this week and ask for [name]. | A person and a time frame. |
| Learn more. | See the full menu at [link]. | Says what they'll get. |
Only use a number like "3 left" when it's true. A made-up deadline gets noticed fast, and you want your page to feel trustworthy.
Call to action examples: call and message
Use "call" for urgent work, like a furnace out or a flat tire. Use "message" for quotes and questions, because many customers prefer to type.
Call
- Call [phone] and tell us the street. We'll tell you when we can be there.
- Call [phone] before noon for same-day service.
- Got a leak right now? Call [phone]. We pick up.
- Call [phone] for a free quote. Have your measurements handy.
- Call [phone] today and we'll get you on the schedule.
- Call or text [phone]. Whoever answers can help.
Message
- Message us here with a photo and we'll give you a rough price.
- Send us a message with your address and the job.
- Questions? Message us. We reply the same day.
- Message us "quote" and we'll take it from there.
- Not sure what you need? Message us and ask.
- Message us here to grab a spot.
Call to action examples: stop in and book
Stores, shops and food places live on walk-ins. Service businesses and salons live on bookings. Both need a clear day or time.
Stop in
- Stop in this week. The coffee is on and the door is open until [time].
- Stop by [address] and see it in person.
- Walk-ins welcome until [time] on Saturday.
- Come in before [day] and ask for [name].
- Bring this post in and show us. We'll know what to do.
- Swing by on your way home. We're at [cross street].
Book
- Book your spot for [day] at [link] or call [phone].
- We have openings Tuesday and Thursday. Message us to book.
- Book before [date] and we'll fit you in before the holiday rush.
- Reserve your table for [day] by calling [phone].
- Pick a time that works at [link]. It takes about a minute.
Call to action examples: order and leave a review
Order
- Order by [day] at noon and pick up [day] after 3.
- Pre-order the [item] at [link] or call [phone].
- Message us to order. We bake [number] a day and they go fast.
- Order online at [link] or stop in. Same prices either way.
- Add your name to the list. Message us the size and the date.
Leave a review
- Happy with your visit? A short review helps neighbors find us: [link]
- If we did right by you, would you leave us a review? [link]
- Tell us how we did. One or two sentences is plenty: [link]
- New neighbors ask where to go. A review answers them: [link]
Never offer a discount for a review. For scripts and what Google allows, see how to ask customers for reviews.
How to pick the right call to action
One ask for each kind of post
- Special or offerOrder or stop inName the day it ends.
- Open slotsBookSay how many spots are left, if true.
- Finished jobMessage for a quoteShow the work, then invite them to ask.
- Happy customerLeave a reviewAsk once, with a link.
- Hours or newsCallGive the number and the hours.
Mistakes that weaken a call to action
Do
- Put the ask on its own last line.
- Say how: call, message, stop in or book.
- Include a phone number or link that works on a phone.
- Keep the same ask in your comments if people reply.
Don't
- Stack 3 or more asks in one post.
- Say "Contact us" and nothing else.
- Invent a deadline or a number.
- Hide the ask in the middle of a long paragraph.
When people do reply, answer fast. How to reply to Facebook comments as a business has lines for that. If the ask is for a message, how to answer Facebook messages as a business covers the next step.