The short version
- Ask before you share a customer's review, name or photo. A quick yes by text or message is enough for most posts.
- Share a short line from the review plus a photo of the work, not a screenshot dump.
- Use first names only unless the customer says otherwise.
- Never share private details, kids' faces, house numbers or anything the customer would be surprised to see.
- One review post every week or two is plenty. Mix it in with other posts.
A good review from a happy customer is the best thing you can show a stranger. But you don't want to share something that surprises the person who wrote it.
Here's how to share customer reviews on Facebook the right way: ask first, post something useful, and leave out anything private.
Ask permission before you post
A review on Google or Facebook is public, but a customer's photo or a quote under their name in your post is a different thing. Asking takes 30 seconds, and it keeps the customer on your side. For anything with a face, a child or a home, get a clear yes before you post.
Permission for a review quote
Hi [first name], thanks so much for the review. It made our day. Would it be okay if we shared a line from it on our Facebook page, with your first name only? No problem at all if you'd rather we didn't.
Permission for a photo of their project or pet
Hi [first name], we loved how [the job, your dog] turned out. Would you mind if we posted the photo on our page? We'll leave your last name and address off. Yes or no, either is fine.
Permission when you took the photo on site
Mind if I grab a photo of the finished [project] for our page? I'll keep the house number and your family out of it.
6 ways to turn a review or customer photo into a post
Don't post a plain screenshot with no words. Add a short caption that says what the job was and what you did.
The one-line quote
"[One short line from the review.]" Thanks, [first name]. We loved working on your [job]. If you need [service], message us here.
Photo: The finished job, with the quote on top or in the caption
The before, the after and the thank-you
[First name] called us with a [problem]. Here's the before and after. Thanks for trusting us with it. See more of our work on this page.
Photo: Before and after photos, with their OK
The customer's own photo
[First name] sent us this photo of the [cake, deck, haircut, dog] after we finished. Made our week. Thanks for sharing it.
Photo: Their photo, with the credit in the caption
The story behind the review
A few weeks ago [first name] came in with [situation]. Here's what we did, in 3 steps: [step 1], [step 2], [step 3]. Glad it worked out.
Photo: A photo of the tools or the work in progress
The thank-you post
We got a lot of kind words this month and we read every one. Thank you to [first names]. You keep us busy and we don't take that for granted.
Photo: Your crew or your front door
The ask
If we did right by you, a short review helps neighbors find us. Here's the link: [link]. Thanks for the support.
Photo: A photo of your team or your storefront
If you haven't been getting reviews, how to ask customers for reviews has scripts that work. For ideas on how a finished job can fill a feed, see before and after post ideas.
How often to post reviews and where they fit
One review-style post every week or two is enough. More than that and your page starts to sound like it's bragging. The rest of the week, mix in tips, behind-the-scenes and offers, as laid out in what to post on your business Facebook Page.
A quick checklist before you post
- Do you have the customer's yes, saved somewhere?
- Is the name first-name-only, unless they said otherwise?
- Are there no faces of kids, house numbers or plates in the photo?
- Does the caption say what the job was?
- Is there one clear ask at the end?