The short version
- Meta says a Page profile picture should be 320 by 320 pixels for best quality. It's shown as a circle.
- A cover photo needs to be at least 400 by 150 pixels. Meta says 851 by 315 loads fastest.
- Phones crop the cover to a wider shape than computers do, so keep text and faces away from the edges.
- The profile picture overlaps the cover, and the left side can be covered, so don't put anything important there.
You upload your logo and it comes out cut off. Or the cover photo looks great on your computer and chops off the phone number on your phone.
Here are the sizes from Meta's own help page, what gets cropped, and how to set up your photos so they look right everywhere.
Facebook cover photo and profile picture sizes
These come from Meta's help page for Page profile pictures and cover photos (opens in a new tab). Facebook can change them, so check that page if something looks off.
| Size | Notes | |
|---|---|---|
| Profile picture, best quality | 320 by 320 pixels | Shown as a circle. |
| Profile picture, on computers | 176 by 176 pixels | The size it displays. |
| Profile picture, on smartphones | 196 by 196 pixels | The size it displays. |
| Cover photo, minimum | 400 by 150 pixels | Both computer and mobile. |
| Cover photo, loads fastest | 851 by 315 pixels | sRGB JPG, under 100 KB. |
| Cover photo shape, computer | 16:9 | Left-aligned, full bleed. |
| Cover photo shape, mobile | 2.4:1 | Left-aligned, full bleed. |
What gets cropped on phones and computers
The cover is shown in one shape on computers and a wider, shorter shape on phones. Meta says the cover may be cropped and resized on different screens. Your profile picture also sits over the cover, overlapping it by approximately 40 pixels on mobile.
- Left side: the profile picture partly covers it, so keep text and faces off that corner.
- Top and bottom edges: a phone crops these more, so keep important things in the middle.
- Profile picture corners: it's cropped to a circle, so square logos lose their corners.
- Fine print: small text turns to mush on a phone. If you can't read it at thumbnail size, cut it.
If you haven't made the Page yet, start with how to set up a Facebook business Page.
How to set up your logo and photos
Make the profile picture a simple logo
Center it with space around it. A circle trims the corners, so leave a margin.
Use a real photo for the cover
Your crew, your van, a finished job or your storefront. See how to take good photos with a phone.
Keep the middle clear
Put your best detail in the center, away from the left corner and the edges.
Check it on your phone and a computer
Look at the Page on both before you call it done.
Export the right file
Meta says a PNG may work better for logos or text. A JPG loads fastest for photos.
What to put in your cover photo
The cover is the first thing a customer sees. It should answer one question: what does this business do, and is it real? A photo of real work answers both.
- A trade: your crew in front of the van, a finished job or your best dish.
- A shop: the front counter, the chairs or the storefront with the door open.
- A season: swap it for the first cold week or the start of grilling season.
- A short promise in big letters, if any: your town and your trade.
Keep it simple. One clear picture beats a busy collage. Your phone number belongs in the Page details and button, where it stays readable and clickable.
Common logo and cover photo mistakes
Do
- Keep text short and large enough to read on a phone.
- Put your phone number in the button or About, not just the image.
- Use the same logo as on your van and invoices.
- Update the cover for the season or a promotion.
Don't
- Cram a collage of tiny photos into the cover.
- Put a phone number in the corner where the profile picture sits.
- Upload a small, blurry logo.
- Use a stock photo that could be anyone's business.
Once your Page looks right, see what to post on your business Facebook Page.
Sources
Outside numbers in this article come from these pages.