The short version
- Neighbors and customers want to see the farm: the field, the animals and the person doing the work.
- Post by the calendar. Planting, first harvest, the stand opening and the last pumpkin are all natural posts.
- Be clear about what you sell, when and where. A farm stand with no hours posted looks closed.
- 2 or 3 posts a week in season, and 1 a week in the quiet months, keeps the Page looking alive.
You're up before the sun and in bed after the news, and the Facebook Page comes last. Then someone drives by your sign on the county road and checks your Page to see if you're open. These farm social media post ideas are quick enough to do from the tractor seat.
Whether you sell eggs at the road, run a CSA or grow row crops that never leave the county, a Page helps neighbors and customers see the farm. Land-based neighbors have similar rhythms, so solar company post ideas and environmental services post ideas are worth a look.
What makes farm social media post ideas work
A farm page works because people love to see where food comes from. Give them the field, the face and the day.
- Shows something real from this week: a field, a crop, an animal, a person.
- Gives hours, location and what's available today.
- Explains one farm job in plain words.
- Names the farmers and the helpers, with their OK.
- Uses words like "organic" or "grass-fed" only when they're true and certified.
For more on the basics, what to post on your business Facebook Page works for a farm as well as a shop.
Planting and growing season post ideas
First day in the field
Planting started today at [farm name]. [Crop] goes in the ground on [number] acres this week, weather permitting. Wish us luck and no rain on the seed.
Photo: The planter or tractor at the edge of the field.
Seedlings in the greenhouse
Our greenhouse is full of [plant]: [number] trays, all started from seed in [month]. They'll be ready for the farm stand in [month].
Photo: Rows of trays under natural light.
Rain finally came
A good soaking rain overnight, and the fields are drinking it up. Thank you, sky. [Crop] will notice by the weekend.
Photo: A wet field with morning light.
A day on the farm
Here's a Tuesday at [farm name]: [time] chores, [time] fieldwork, [time] machinery repair, and a call to the feed store in between. Not glamorous, but it's the job.
Photo: A time-lapse of 4 photos through the day.
Ask the farmer
Got a question about how we grow [crop] or raise [animal]? Drop it in the comments and we'll answer next week.
Photo: A farmer leaning on a gate, relaxed.
Farm stand, CSA and market post ideas
Customers need to know three things: what you have, when you're open and how to pay. Post those every week, even if little changes.
Stand opens
The farm stand opens [date] at [address]. Hours: [days and times]. This week we'll have [products]. We take cash, [card/Venmo] and the honor box when we're in the field.
Photo: The stand with the sign out and the shelves full.
What's fresh today
Today on the table: [products and prices]. Grab it before noon if you want the best tomatoes. We close up when it's gone.
Photo: A close-up of the freshest item.
CSA sign-up
We have [number] spots left in this season's CSA. Weekly boxes from [date] to [date], pickup at [place and time]. Message us for details.
Photo: A filled box on a tailgate.
Farmers market this week
Find us Saturday at the [market name], booth [number], from [time] to [time]. We're bringing [products]. Come early for the best picks.
Photo: The booth set up, with the sign.
Recipe from the farm
What to do with [vegetable] this week: slice, toss with oil and roast at [temperature] until the edges brown. Add [spice]. Tell us how yours turns out.
Photo: A finished dish on the kitchen table.
Animals, harvest and fall post ideas
New babies
Meet the newest arrivals at [farm name]: [number] [calves/lambs/kids/chicks] born this week. Mom and babies are doing fine. Visits are by appointment, so message us.
Photo: A baby animal with its mother, from a respectful distance.
Chore time
Morning chores take about [number] hours here: feed, water, fresh straw and a head count. The animals expect it on time and they let us know.
Photo: Feed buckets at the gate.
Harvest begins
First load of [crop] came in today. Yield looks [honest description]. The combine runs as long as the weather lets it. Please slow down on the county roads and give our equipment room.
Photo: A combine at the edge of the field at sunset.
Pumpkin patch or U-pick
The [pumpkin patch/U-pick] opens [date]. Hours: [times]. Wear boots, bring cash or a card and plan to stay a while. Kids must stay with an adult.
Photo: Rows of ripe crops with a wagon.
Last of the season
Thank you for a good season, [town]. The stand closes [date]. We'll be back in [month]. For winter orders, message us.
Photo: The empty stand with a thank-you sign.
Slow months matter too. Slow season marketing ideas has more for the weeks when the fields are quiet.
People and off-season post ideas
Meet the family
Four generations have farmed this ground. Meet [names]. [One detail about each.] They'd love to say hello at the stand.
Photo: A group by the barn, with permission.
Equipment repair day
Winter on the farm means fixing everything that broke in summer. Today: [machine]. [Name] would rather be in the field, but the field is frozen.
Photo: A tractor with its hood open.
Planning the year
Seed catalogs came and we're picking varieties for [year]. What do you want to see at the stand this summer? Tell us your picks.
Photo: A kitchen table covered in catalogs.
Thank the neighbors
Thank you to the neighbors who gave us a hand when [event]. Farm country takes care of its own. We owe you a pie.
Photo: A pie on a porch rail.
Gift boxes and winter orders
Looking for a local gift? We're taking orders for [products] through [date]. Pickup at the farm on [date]. Message us for details.
Photo: A wrapped box with a farm tag.
A simple week of farm posts
3 posts a week in season
- MonField or animal photoWhat you saw on the morning round.
- WedStand or market postHours, what's fresh and how to pay.
- SatPeople or recipeA face, a family or a quick idea for dinner.
Do
- Post hours before the stand opens.
- Show the real field, not a stock photo.
- Tell people where to park and where to go.
- Say thanks to neighbors and helpers.
Don't
- Call something organic unless it is certified.
- Post a child's face without a parent's yes.
- Make health claims about what you grow.
- Leave an old "open this weekend" post up all season.