The short version
- When the lights go out, your Page becomes the first place members look. Keep it current and calm all year so they know where to check.
- Be clear and honest in outage posts: what you know, what you don't and when you'll post again.
- Safety tips are the most shared posts a utility makes. Keep them short and practical.
- 2 or 3 posts a week in normal times, and as many updates as needed in a storm.
Most people never think about you until something goes wrong. Then they want an answer right now, and the first place they look is Facebook. These utility company social media post ideas help your Page say something useful before the storm, during it and after.
Whether you run an electric co-op, a municipal water system or a propane delivery company, your members are neighbors. Talk to them the way a good lineman would at the fence: clear, kind and honest. Energy neighbors have their own versions of this list, including solar company post ideas and environmental services post ideas.
What utility company social media post ideas need
A utility page earns trust in the good weeks, so people believe it in the bad ones. Be steady, be accurate and be easy to reach.
- Gives the facts first: where, how many, what's next.
- Tells people when you'll post again.
- Includes the phone number and the outage map link.
- Names real crews and real roads, not vague "service areas."
- Corrects mistakes right away, in the same thread.
Comments will come in fast during a storm. How to reply to Facebook comments has calm wording you can borrow.
Outage and storm post ideas
Storm coming
Storms are expected in [area] [day]. Charge your phones tonight, find your flashlights and keep our outage line, [phone], handy. Crews are staged and ready.
Photo: Trucks lined up in the yard before a storm.
Outage update
Update at [time]: about [number] members in [area] are without power. Crews are working on [what]. Next update at [time]. To report an outage, call [phone] or use [link].
Photo: A crew at a pole in rain gear.
Power restored
Power is back for members in [area] as of [time]. Thank you for your patience. If yours is still off, please call [phone] so we can check your line.
Photo: A lineman raising a hand to the truck.
Thank the crews
Thanks to the crews who worked [number] hours straight in the cold to get members back on. Thanks also to the neighbors who brought them coffee.
Photo: Truck lights on a dark road, with crews from a distance.
Downed line reminder
If you see a downed line, stay far away from it and anything touching it. Call [phone] and 911. Don't assume a line is dead.
Photo: A caution sign on a county road.
Safety and everyday service tips
Safety posts get shared because they help real families. Keep each to one idea and a photo.
Call before you dig
Planning a fence, a pool or a tree? Call [811 or your local number] a few days before you dig so lines get marked. It's free and it's the law in many places.
Photo: Colored flags marking a yard.
Generator safety
Running a generator? Keep it outside, away from windows and doors, and never plug it into a wall outlet. A licensed electrician can install a safe transfer switch.
Photo: A generator outside on a driveway.
Ladder and line clearance
Moving a ladder, a pole or a boom? Look up first. Stay at least [distance your utility recommends] from overhead lines. Call us if you aren't sure.
Photo: A ladder beside a house with a line overhead.
Tree trimming near lines
Our crews are trimming trees near lines on [roads] from [date] to [date]. You may see trucks and chippers. Please leave tree work near power lines to us.
Photo: A bucket truck beside a tree line.
Billing, office and program posts
Ways to pay
You can pay your bill online, by phone at [phone], by mail or at our office on [street]. Our hours are [hours]. Questions about your bill? We'll walk through it with you.
Photo: The front counter of your office.
Meter reading reminder
Our meter readers will be on [roads] this week. Please keep gates open and pets inside. They carry ID and a [truck color] truck.
Photo: A meter reader's vehicle on a rural road.
Annual meeting notice
Our annual member meeting is [date] at [place]. There's dinner at [time] and the meeting starts at [time]. Members can vote and ask questions. Everyone's welcome.
Photo: The hall set up with tables.
Program or rebate that you offer
We offer [program name] for members who [condition]. Details, forms and deadlines are at [link]. Call [phone] if you have questions about whether you qualify.
Photo: The program brochure on the counter.
Say what the program is and who to call. Leave out claims about how much a member will save, since that depends on each account.
Crew and community post ideas
Meet a lineman
Meet [name], a lineman with [number] years at [company]. [He/She] has climbed poles in every kind of weather in [county]. Wave if you see the truck.
Photo: The lineman by the truck, with permission.
Apprentice lineman hiring
We're hiring a lineman apprentice in [town]. You'll learn on the job from our crew. Pay, benefits and details at [link] or call [phone].
Photo: A training pole in the yard.
Career day at school
Our crew spent the morning at [school] showing students a bucket truck and the tools. Thank you for having us, [teacher].
Photo: Students looking up at a truck, backs to the camera.
Holiday hours
Our office is closed [dates]. Our outage line, [phone], stays open 24 hours. Have a safe holiday.
Photo: The office door with a wreath.
A simple week of utility posts
2 or 3 posts a week in a calm week
- MonSafety tipOne idea, one photo, one phone number.
- WedService postBilling, meetings, tree trimming or a program.
- FriCrew or communityA face, a thank-you or a school visit.
Do
- Say when you'll post the next update.
- Include the outage phone number every time.
- Thank crews and neighbors by name when they agree.
- Correct errors in the same thread.
Don't
- Promise restoration times you can't keep.
- Give electrical or gas repair advice.
- Post bill savings numbers for programs.
- Argue rates or politics in the comments.