The short version
- Decor sells when people can picture it at home, so style the shot like a room.
- Seasonal swaps (fall mantel, spring table) are your best recurring posts.
- Answer size and color questions in the post, because shoppers can't hold the item.
- 3 posts a week is plenty. Style one corner of the shop and shoot it from 3 angles.
People don't walk into a decor shop for a vase. They come in for the table they're about to set or the room that still feels empty.
These 16 ideas help you show your goods the way customers will use them. Swap in your pieces and post.
What works when you sell decor
Shoppers scroll for ideas as much as products. A photo of one shelf, styled with 5 of your items, beats five separate photos. A neighbor with a garden shop faces the same seasonal rhythm, as in garden center post ideas.
- Style a corner, not a catalog.
- Name the size, in inches, near the photo.
- Say what's in the shot and where it sits in the shop.
- Use daylight if you can, and turn off the overhead lights.
- Show 1 or 2 prices in every post.
Room-by-room styling posts
The entry table
Your entry table is the first thing guests see. Try a lamp, a bowl for keys and one plant. We styled this one with [items], all under $[price].
Photo: A narrow table by the front door with 4 items on it.
Living room refresh
A new throw and 2 pillows can change a sofa. We pulled [color] and [color] for you. All three are on the table by the register.
Photo: A sofa corner with the throw draped.
The kitchen shelf
Open shelves in the kitchen? Keep it simple: [items]. Odd numbers look better. Come see what we mean.
Photo: A kitchen shelf with 3 items.
Bedroom calm
Want the bedroom to feel like a hotel? Start with linen bedding, a soft lamp and a tray for your things. We have all three in the back.
Photo: A made bed with the lamp lit.
Seasonal swap and holiday posts
Customers redecorate on a calendar. Post a week before, not the day of. Use the holiday post ideas for small business as your guide.
Fall mantel
The fall mantel is up in the shop. Dried stems, a candle and 2 pumpkins, no more than $[price] total. Come copy it.
Photo: A mantel styled for fall.
Spring table
Setting the table for spring: a [color] runner, white plates and fresh flowers in a jug. Here's how to put it together.
Photo: A set table from above.
Holiday order cut-off
If you want your [item] before [holiday], order by [date]. We can gift wrap and ship, or you can pick up in store.
Photo: A wrapped box on the counter.
Put it away tip
Packing up the holiday decor? Wrap glass in tissue, and store candles flat. Saves you tears in November.
Photo: A box of ornaments, half packed.
New arrival and gift posts
New from [maker]
New in from [maker or brand]: [item]. It's [size, material], $[price]. We have [number] in the shop.
Photo: The item on a shelf with a size reference.
Housewarming under $[amount]
Going to a housewarming? Here are 4 gifts under $[amount]: [item 1], [item 2], [item 3], [item 4]. We'll wrap them.
Photo: The 4 gifts together.
Will it fit?
Measure before you buy. The [item] is [width] by [height] inches, so it fits a [kind of wall or shelf]. Need help? Message us the size of your space.
Photo: A tape measure beside the item.
Candle of the month
Our candle of the month is [scent]. It burns about [hours] hours and smells like [description]. $[price] while the month lasts.
Photo: A lit candle on a wooden tray.
Frame it
A [size] frame, a mat and a photo of your own. We'll help you pick a frame that suits it. Bring your print in and try a few.
Photo: A framed print with 3 frames stacked beside it.
Sale shelf
The sale shelf is back with [item], [item] and [item], marked down to $[price]. When they're gone, they're gone.
Photo: The shelf with orange tags.
Plants that live
If you kill houseplants, try [plant]. It forgives you for forgetting. We have it in 3 pot colors.
Photo: A plant on a shelf next to a pot.
Local maker spotlight
Meet [maker], who makes the [item] we carry. [He/She/They] work out of [town]. Every piece is a little different.
Photo: The maker with their piece.
A simple week of decor posts
A thrift or consignment shop can lean on the "one of a kind" angle. See thrift store post ideas. For slow months, try slow season marketing ideas.
3 posts a week
- MonStyled cornerA room scene with 4 or 5 items.
- WedNew arrivalSize, material, price.
- FriGift or season postMake it easy to shop.
What makes a decor page look flat
Do
- Show items in a styled scene.
- Say the size in inches.
- Rotate the shop window and say so.
- Reply to "is this still here?" quickly.
Don't
- Post a one-of-a-kind item and forget to mark it sold.
- Use harsh overhead light.
- Show a pile with no context.
- Leave last season's display up for months.