The short version
- Your stock changes every day, so your page should too. One find per post is better than a rack photo.
- Post what you accept and what you can't, before people haul it to your door.
- Tag sale days and color-of-the-week deals bring people back on a schedule.
- 3 posts a week works: one new find, one sale or hours notice, one donation or consignment reminder.
A shopper has Saturday free and wants a jacket, a lamp and maybe a surprise. They check your Facebook Page to see what's new and what the half-price color is. If the page hasn't changed since fall, they pick a shop that has.
A resale shop has a perfect post machine: new stuff walks in every day. Here are 17 thrift store social media post ideas that show it. Swap in your shop's details and use them as written. The same fresh-stock habit works for a boutique, which you can see in our boutique post ideas.
What a thrift store post needs to do
Shoppers come for the hunt. Your posts should hand them a clue: one item, one price, one reason to come today.
- Photograph one item in daylight, on a hanger or a table.
- Give the price and the size, where it applies.
- Say today's sale color or deal in the first line.
- Put your hours and address in the last line.
Starting with an empty Page? What to post on your business Facebook Page shows a basic mix.
New find and just-in posts
One great find
Just in: a wool coat, size [size], barely worn, $[price]. It'll be on the front rack from [time] today. First one who walks in gets it.
Photo: The coat on a hanger against a plain wall.
Furniture drop
A truckload of solid wood furniture came in this morning: a dresser, two nightstands and a desk. Prices start at $[price]. Come early and bring a friend to help carry.
Photo: A dresser in the loading area with the price tag showing.
Vintage corner
The vintage corner got a refresh. Record players, glassware and a few things we can't name. Come help us figure it out.
Photo: A shelf of glassware lit by the window.
Kids' clothes day
Kids' clothes sorted by size this week. Sizes [range] are fully stocked at $[price] an item. Grab a bag for $[price] on Fridays.
Photo: A rack of kids' clothes sorted by size.
Color tag and sale day posts
Tag color of the week
This week's tag color is green. Anything with a green tag is half price through [day]. Check the back racks too.
Photo: A green-tagged shirt in the foreground.
Bag sale
Bag sale Saturday: fill a bag for $[price]. Doors open at [time]. Bring a tote if you have one.
Photo: A paper bag at the register, ready to go.
Student and teacher day
Students and teachers, show your ID on [day] and take [discount] off. Good for costumes, books and the stuff you need for the next school project.
Photo: The book shelf with a hand-lettered sign.
Holiday hours
We're open [time] to [time] on [holiday]. Costumes and decorations are out on the front tables. Come see.
Photo: A table of seasonal items near the door.
For holiday timing, holiday post ideas for small business lists the dates worth posting for.
Donation and consignment posts
What we take
Donating? We take clean clothes, kitchen items, books and working small furniture. We can't take [item], [item] or mattresses. Drop-off is [days] from [time] to [time].
Photo: The donation door with the hours posted.
Consignment intake
We take consignment items by appointment on [day]. Bring up to [number] items, clean and ready to sell. You keep [percent] of the sale price. Call [phone].
Photo: A rolling rack with a sign that says Consignment.
What happens to it
Here's where your donation goes. We sort, price and shelf it within [number] days. Proceeds go to [cause]. Thanks for the boxes.
Photo: The sorting table in the back room.
Estate cleanout
Clearing out a house? We can take large loads and sometimes pick up. Call [phone] and we'll help you decide what to do with it.
Photo: The shop truck at the loading door.
A shop with a rotating stock faces some of the same posting rhythms as a subscription box, which our subscription box post ideas cover.
Volunteer, regular and community posts
Meet the volunteer
[Name] has volunteered here for [number] years and knows every rack by heart. Ask [him/her] where to find a good coat.
Photo: The volunteer smiling at the register, with permission.
Thanks, thrifters
A shopper left a note on the counter saying she found her wedding dress here. We are not crying. You are.
Photo: A handwritten note at the counter, no name showing.
Repurpose idea
Old crates, mismatched chairs and glass jars. See what [town] folks did with them this week. Tag us if you made something.
Photo: A before-and-after shelf made from crates.
A simple week of thrift store posts
3 posts a week
- TueNew findOne item, one price, one reason.
- ThuSale or hoursTag color or the weekend plan.
- SatDonation or consignmentWhat you take and when.
What makes a resale shop page look closed
Do
- Post one real item with a price.
- Update the sale color every week.
- State what you accept in donations.
- Mark an item as sold in the comments.
Don't
- Promise a find that someone may buy first.
- Post customer faces without permission.
- Leave a holiday sale up past the date.
- Make claims about tax deductions.
Page quiet on slow weeks? How often a business should post explains how steady beats loud.