The short version
- Your page speaks to 2 groups: tenants who want answers and owners who want to know you're careful.
- Maintenance and move-out reminders prevent calls. They're also the posts tenants actually read.
- Describe each vacancy by its features, not the kind of person who should rent it.
- Never promise an owner a rent level, an occupancy rate or a return.
A property manager's phone rings about the same 10 things: the furnace, the trash day, the lease end date. Most can be answered in a post. These property management social media post ideas do that, and they show owners that you run a tight operation.
Every idea below describes a rule, a reminder or a home. None says who a place suits. Agents deal with the same fair housing line, and our real estate agent post ideas show how they handle it.
What property management social media post ideas need to do
- Answers 1 question your phone gets every week.
- Describes a vacancy by rooms, features and terms.
- Treats every applicant the same, in every word.
- Keeps tenant names, units and photos private.
Maintenance and move-day reminders
How to report a repair
Something broken? Submit a request at [link] or call [phone]. Include a photo and the unit number. Emergencies (no heat, active leak, gas smell) go to [emergency number] any hour.
Photo: A phone photographing a dripping faucet.
Change the filter
Reminder: change your furnace filter every [timeframe]. It keeps the system running and costs a few dollars. We're happy to show you where yours is.
Photo: A hand holding a dirty and a clean filter.
Before you leave for vacation
Traveling this month? Turn the thermostat to [setting], close windows and tell a neighbor. Let us know if you'll be gone more than [number] days.
Photo: A suitcase beside a thermostat.
Move-out checklist
Moving out? Here's what to do: clean the oven, fill nail holes, return all keys and schedule your walkthrough with us. Message [name] for the full list.
Photo: A cleaning caddy in an empty kitchen.
Vacancy and showing posts
Photos sell a vacancy. How to take good photos with a phone works well for quick unit shots.
Available now
Available: 2 bedrooms, 1 bath, off-street parking and a laundry hookup. Rent is [amount], with [lease term]. See it [day], [time]. Equal Housing Opportunity.
Photo: The living room with natural light, empty.
Open house for renters
Open house at [property] on [date], [time] to [time]. Tour 3 units, see the laundry room and ask about the application. Applications are open to everyone.
Photo: A "Welcome" sign at the building entrance.
One detail you'll love
The windows in unit [number] face east, so the kitchen gets morning light. The unit's coming up on [date]. Message us for a tour.
Photo: Morning light on a kitchen counter.
What the application involves
Applying for a rental with us? Here's the process: application, screening, approval and a lease signing. We apply the same rules to everyone. Ask for our checklist.
Photo: A clipboard with a blank application.
Posts that reassure owners
Owners look at your page before they hand you the keys to their property. Commercial brokers write to a similar audience, as in commercial real estate post ideas.
How we screen
We screen every applicant with the same written criteria. Owners ask about it first, and we're happy to show you the checklist.
Photo: A one-page criteria sheet on a desk.
Inspection day
Our team did routine inspections at [property] today. We check the smoke detectors, the HVAC filters and anything tenants flagged. Photos go to the owner within [timeframe].
Photo: A tech with a clipboard at a unit door.
Prep a unit between tenants
Between tenants, we paint, patch, deep clean and test every appliance. A unit that's ready is a unit that photographs well and rents fairly.
Photo: A freshly painted wall with a drop cloth.
Ask us a question
Owners: thinking about hiring a manager? Ask us anything. How we handle repairs, how we report, what we charge. We'll answer plainly.
Photo: The manager at a desk with a notepad.
Team and community posts
Meet maintenance
Meet [name], the person who actually fixes things at [property]. [He/She] has been with us [number] years. Wave when you see the truck.
Photo: The maintenance tech with a toolbox, smiling.
Community cleanup
We cleaned up the grounds at [property] on [day]. Thanks to everyone who came out and helped. Pizza was on us.
Photo: Bags of leaves and gloved hands.
Office hours
Office hours are [days], [hours]. After hours, use [portal] or leave a message and we'll respond the next business day.
Photo: The leasing office door with a sign.
Hiring a leasing agent
We're hiring a leasing agent for our [town] office. You'll show homes, answer questions and keep records. Everyone is welcome to apply. Details at [link].
Photo: The leasing desk, tidy and ready.
A simple week for a property manager's Page
Keep it short and regular. How often a business should post on Facebook explains why.
3 posts a week
- MonReminderA repair, a filter or a rule.
- WedVacancy or owner postPlain facts, a photo and a way to ask.
- FriTeam or communityA face, a cleanup or office hours.
What not to post as a property manager
Do
- Post reminders that cut repeat calls.
- List features, terms and how to apply.
- Keep tenant details private.
- Move complaints to private messages.
Don't
- Say who a unit is right for.
- Post a tenant's name, unit or photo.
- Promise owners rent or occupancy.
- Argue about a deposit in the comments.