The short version
- Your clients are agents, and agents follow photographers whose pages look current and consistent.
- Prep checklists are the most useful posts. They save agents a reshoot and save you a day.
- Always get the agent's and seller's OK before showing a home, and leave off addresses by default.
- Show edits honestly. A photo should look like the home on a good day, not another home.
Agents hire the photographer whose work they see everywhere, so your Page is your portfolio and your reminder. If your last post is from spring, they assume you're booked up or gone. These real estate photography social media post ideas keep you in front of the agents you already work with.
The ideas show your process, teach agents how to prepare and respect the people who own the homes. Agents have a page of their own to fill, and our real estate agent post ideas will help you understand what they want from you.
What real estate photography social media post ideas need
- Shows 1 finished image or 1 step of your process.
- Credits the agent and brokerage when they agree.
- Leaves off the address unless the agent okays it.
- Shows edits that keep the home honest.
Behind-the-shoot posts
Setup shot
6:45am at a listing in [neighborhood]. Light's best in this kitchen before 8, so we start there. Agents: ask me when to book your shoot for the best natural light.
Photo: A tripod in a kitchen with morning light on the counter.
Gear for the job
What's in the bag for a standard shoot: a wide lens, a tripod, a flash and a lot of patience. Questions about what I carry? Ask below.
Photo: The camera bag open on a hardwood floor.
Same room, 3 ways
One living room, 3 exposures. The first shows the window, the second shows the room and the third shows both. Combined, they look like what your eyes saw.
Photo: Three frames of one room side by side.
Drone day
Aerial shots at [neighborhood] today, with the owner's OK and within local rules. A view from above shows the lot and the street in 1 image.
Photo: A drone on the lawn, controller in the foreground.
Prep tips for agents and sellers
Prep posts save time for everyone and make you look like the pro. Mortgage and loan officers post checklists the same way, as in mortgage broker post ideas, and the idea carries over. Tag the agents you work with.
The 10-minute walk-through
Before I arrive, walk each room and ask: what doesn't need to be on this counter? Clear surfaces photograph better and sell the home, not the stuff.
Photo: A clean kitchen counter with one bowl of fruit.
Lights on
Agents: turn on every light before I get there, and swap burnt-out bulbs. Warm, even lighting makes a big difference in the photos.
Photo: A hand reaching for a light switch.
Cars off the driveway
Please move cars from the driveway and the street frontage before the shoot. We want the home in the picture, not the cars.
Photo: An empty driveway in front of a garage.
Pets and personal items
Pets are family, but photos work best when they're out of the house during the shoot. Put away photos, mail and toothbrushes too. It helps buyers picture the place.
Photo: A tidy bathroom counter.
Honest edits and before-and-afters
Before-and-after photo posts get shared because the difference is easy to see. Before and after post ideas shows how to line up the shots.
Straight lines
Left: straight out of the camera. Right: lines straightened and color corrected. Same room, same light, no new walls.
Photo: A split photo of one room, before and after.
Twilight shoot
Twilight photos start at dusk and take about 30 minutes. The glow in the windows makes a home feel welcoming. Book yours with [name].
Photo: A home at dusk with lit windows.
What I won't edit
I clean up dust and color, but I won't remove a power line, hide a stain or add a view that isn't there. Honest photos mean fewer surprises on showing day.
Photo: A before and after of a clean window, same view.
Floor plan add-on
New: floor plans with every shoot, measured on-site. Buyers like to see how the rooms connect. Ask me about it.
Photo: A simple floor plan on a tablet.
Business, turnaround and thank-you posts
Turnaround promise
Photos back within [timeframe], delivered in a link with [number] edited images. If you need it sooner, ask. I'll tell you what I can do.
Photo: A laptop with a folder of finished photos.
Thank you to agents
Thank you to [agent], [agent] and [agent] for sending me homes this month. Good listings make good photos. I appreciate you.
Photo: The photographer outside a listing with a coffee.
Booking reminder
Spring is busy for listings. Book your shoot a few days ahead so I can fit your timeline. Message [phone] or use [link].
Photo: A calendar with several days circled.
Meet the second shooter
Meet [name], who joined our team this month. [He/She] shoots [city or area] and loves a tricky floor plan. Say hi next time you book.
Photo: A second photographer with a camera at a front door.
A simple week for a photographer's Page
Use your own camera work to plan the week. How to take good photos for your business page helps with the behind-the-scenes clips. Managers who list rentals need the same kind of photos, so see property management post ideas.
3 posts a week
- MonFinished shootOne strong photo, with permission.
- WedPrep tipOne thing agents can do before the shoot.
- FriBehind the scenesA setup, a team member or a thank-you.
What not to post as a real estate photographer
Do
- Ask the agent and seller before you post.
- Credit the agent when they agree.
- Show the real rooms, lit well.
- Keep addresses off by default.
Don't
- Post a home's interior before the listing is live.
- Edit out defects or add features that aren't there.
- Describe who a home is right for.
- Post photos of the owners or their belongings.