The short version
- Small Business Saturday falls on the Saturday after Thanksgiving in the US.
- Start posting 2 weeks ahead so neighbors know your plan before the day arrives.
- Teaming up with nearby shops doubles your reach with almost no extra work.
- The thank-you post afterward matters as much as the ones before it.
The weekend after Thanksgiving is busy, and you want your shop on people's minds. These Small Business Saturday post ideas give you a plan for the 2 weeks before and the day after.
Copy the posts, swap in your details and take a few photos. You'll have the whole stretch covered in an afternoon.
What Small Business Saturday means for your Page
Small Business Saturday falls on the Saturday after Thanksgiving in the US. It's a day when neighbors are already thinking about shopping local.
You don't need a big sale. You need to be visible, say something warm and give people a reason to come through your door. The rest of the season is covered in holiday post ideas for small business and what to post when you have nothing to say.
A 2-week lead-up plan
Plan the posts in two short bursts. The first week builds awareness, and the second makes the ask.
Two weeks before the day
- Week 1, MonAnnounce your plansTell people what you're doing and your hours.
- Week 1, WedShow your best sellersA photo of what neighbors love most.
- Week 1, FriMeet the teamA quick portrait of someone who works there.
- Week 2, MonShare your offerSay exactly what's special and for whom.
- Week 2, WedTeam up postTag a neighboring shop and say what you're doing together.
- Week 2, FriLast reminderHours, address and the offer, one more time.
- The dayWe're openA morning photo of your door or counter.
Schedule the earlier ones ahead of time so you aren't writing during the busy holiday week. Our guide to how to schedule Facebook posts shows how.
12 Small Business Saturday post ideas to copy
The announcement
We're open for Small Business Saturday! [Hours]. Come see us at [address] and say hi to [name].
Photo: Your front door or sign
The offer
Small Business Saturday special: [offer]. Ends [time] on the day. Show this post at the counter.
Photo: The item or a table display
Meet the owner
I'm [name], and I started [business] in [town] because [reason]. Thank you for shopping small this year.
Photo: You at work, relaxed and smiling
Best sellers
Our 3 most-loved items: [item 1], [item 2], [item 3]. Customers keep coming back for them. Which one's yours?
Photo: The three items side by side
A look behind the scenes
Here's what getting ready looks like at [business]. Lots of [detail]. Can't wait to see you Saturday.
Photo: Boxes, tools or a busy back room
Meet the crew
Say hi to [name]. They'll be here Saturday, ready to help with [thing]. Ask them about [favorite].
Photo: A portrait of the team member, with permission
Gift idea
Looking for a gift under [price]? Try [item]. We'll wrap it for free.
Photo: A wrapped gift
A customer story
A regular told us [short, kind quote]. It means a lot. Thank you, [first name].
Photo: A photo of the item they love, only with their permission
Gift card reminder
Gift cards are ready at the counter. Any amount, no expiration worries on our end. Ask for details.
Photo: A gift card with a ribbon
Neighbor shout-out
Shopping small on Saturday? Stop by [neighbor shop] next door too. We're both open [hours].
Photo: Your two storefronts together
Parking and hours
Saturday hours: [times]. Parking's easy on [street]. Bring a friend and tell us it's for Small Business Saturday.
Photo: A photo of your entrance
The morning of
Doors are open. Coffee's on. Come on in.
Photo: A fresh shot of your counter or door
Teaming up with neighboring shops
Two or three shops posting about each other reach more neighbors than any of them alone. It costs nothing and builds goodwill. A shared prize works well here. See how to run a Facebook giveaway.
Pick 2 or 3 shops nearby
Choose businesses that don't compete with you but share your customers, like a bakery and a florist.
Agree on a simple idea
A shared flyer, a stamp card across shops or a "shop the block" post. Keep it easy to explain.
Tag each other and share
Post about the others on your Page, and ask them to do the same. Reply to comments on all of them.
For more ways to work with neighbors, read how to use local Facebook groups as a business.
The thank-you post after
Post the next day or the next Monday. It tells people you noticed them, and it keeps your Page active into the holiday season.
Thank-you post
Thank you, [town]. Saturday was busy and wonderful. We loved meeting [detail, like new faces or old friends]. Here's a photo from the day: [what's in it]. Holiday hours are [hours]. See you soon.