The short version
- You have more to say than you think. Your work, your customers and your town are full of posts you've never written.
- Answer one question in one sentence, add a photo, and you have a post. That's the whole trick.
- Ideas hide in 4 places: your phone, your truck or shop, your counter and your calendar.
- When nothing comes, post something small and true. A quiet, honest post beats a gap of 3 weeks.
It's Thursday. You know you should post. You open the box and your mind goes blank. What to post when you have nothing to say feels like a real problem, but it's usually a question problem. Nobody asked you the right one yet.
This guide gives you 20 questions. Answer one in a sentence, add a photo, and post it.
Why your mind goes blank
You do the work every day, so none of it feels worth mentioning. A tune-up, a haircut, a Saturday rush: it's routine to you. To a customer who's never seen it, it's interesting. A 15 second clip counts. See Facebook video for a local business.
What to post when you have nothing to say: where ideas hide
| Place | What to look for | Turns into |
|---|---|---|
| Your phone | Photos and texts from the last 30 days | A finished job, a question, a thank-you |
| The truck or shop | Tools, a messy find, a clean result | Behind the scenes, a tip |
| The counter | What customers ask and what they order | An FAQ post, a favorite |
| The calendar | Weather, holidays, local events | A seasonal reminder, hours |
Scroll your camera roll first. Most owners have 10 usable photos from the past month that never got posted.
10 prompts about your work
Answer in one sentence. Then add a photo. Fill the [brackets] with your own details. More by season: monthly post ideas for a small business.
What did you finish today?
Wrapped up a [job] in [neighborhood] today. Took [time], and the owner says it's already making a difference.
Photo: The finished result, shot from the doorway.
What's the most common question you get?
The question we hear most: "[question]?" Short answer: [answer]. Ask us if you want the long one.
Photo: You on a job, mid-explanation.
What's a mistake you see all the time?
The one thing we see go wrong most: [mistake]. The fix takes [time] and costs almost nothing.
Photo: A close-up of the problem.
What's one tool you couldn't work without?
If we lost this, we'd be stuck: our [tool]. Here's why we love it.
Photo: The tool, in use, a little worn.
What does a normal morning look like?
6:30 am at the shop. Coffee, loading the van, and checking today's list. First stop is [town].
Photo: The van, loaded and ready.
What's the weirdest thing you've found?
Found this behind a [item] today. We've seen a lot, and this one's in the top 3.
Photo: The find, with permission from the customer.
What did you learn this year?
Something that changed how we work this year: [lesson]. Wish we'd done it sooner.
Photo: You or your crew at the shop.
What's a job you're proud of?
This one took [time] and a lot of patience. Thanks to [first name] for trusting us with it.
Photo: Before and after, same angle.
What do you do that people don't know about?
Did you know we also [service]? A lot of people don't. Message us if you've got one.
Photo: A service you rarely show.
What would you tell a new customer?
If you're thinking of calling us for the first time, here's what to expect: [steps].
Photo: Your sign or storefront.
Want more by trade? Start with what to post on your business Facebook Page.
10 prompts about people and your town
Who's on your team?
Meet [name]. [He/She] has been with us [number] years and knows [thing] better than anyone. Say hi in the comments.
Photo: A relaxed shot of one person at work.
Who helped you this week?
Shout out to [business] down the street for [what they did]. Local businesses help each other.
Photo: Their storefront or a product you got there.
What customer made you smile?
A customer in [town] left [small thing] for our crew today. We're not turning it down. Thank you, [first name].
Photo: The note or treat, with permission.
What's coming up in town?
[Event] is [when] in [town]. We'll be [open, closed, or there]. See you out there.
Photo: A past photo from the same event.
What's a favorite spot in your town?
Our lunch spot after a long job: [place]. Order the [item]. Tell them we sent you.
Photo: The meal or the place.
What's the weather doing?
[Weather] this week means [what to do]. If you need help, we're here: [phone].
Photo: The sky outside your shop.
What's an old photo you found?
Found this from [year] when we first started. Look how far we've come. Thanks for every job since.
Photo: An old photo of the shop or truck.
What did you almost forget to tell people?
Reminder: our hours change [date]. We'll be open [hours] through [date].
Photo: Your door sign.
What would you ask customers?
Quick question for [town]: what's one thing you wish [your trade] did differently? Tell us in the comments.
Photo: A simple photo of your counter or van.
What are you thankful for?
Thank you to everyone who called, booked or stopped by this month. Here's to the next one.
Photo: The crew together.
How to never hit a blank page again
Keep a running list
Add ideas to a notes app the moment they come. A one-word idea is enough.
Snap photos as you work
A 5-second photo today is a post next week. Taking good photos with a phone is easier than you think.
Plan the month
A content calendar puts one idea in each slot, so you never decide from scratch.
Write in one sitting
Batch your posts once a month and schedule them.
