The short version
- A general contractor sells trust before a single nail goes in. Your page should show that jobs finish, crews show up and you answer the phone.
- Post from the job, not from the office. A slab pour, a framed wall or a punch list tells more than any ad.
- Introduce your subs and crew. Homeowners want to know who's in the house all month.
- 3 posts a week is plenty: one job update, one how-we-work post and one crew or finished-job post.
Most homeowners checking out a builder do the same thing: they look at the Facebook Page. If the last job you posted was two summers ago, they wonder if you're still taking work. These general contractor social media post ideas fix that without a marketing degree.
You already take photos on every job, mostly for yourself. Below are 18 posts built from those photos and the questions clients ask you every week. Change the brackets and post them.
What makes a contractor post work
A big project is a big risk for the owner. They're handing you a lot of money and a lot of weeks. Good posts show how you run a job, not just how it looks at the end.
- A real job site from this month, with your truck or sign in the shot
- A name and a face for the people doing the work
- One plain fact about how you handle schedule, mess or surprises
- A way to reach you: a phone number or "message us"
Job site progress post ideas
Progress posts say you're busy and organized. Ask the client before you show their house, and keep addresses out of the frame.
Foundation day
Footings are poured at a build in [town]. Weather held and the crew was done by [time]. Next up: let it cure, then framing. We'll show you the walls going up.
Photo: The poured footings from above, with tools in view.
Framing goes up
This lot looked empty last Monday. Today it has walls. Framing takes a crew of [number] about [number] days on a house this size, depending on rain. Roof trusses are next.
Photo: The same corner of the lot, then and now.
Inspection passed
Rough-in inspection passed at our [town] job this morning. We schedule inspections before we pour or close up anything, so there's no waiting on a county calendar after the fact.
Photo: The inspector's sign-off card on the wall.
Punch list week
Last week of a kitchen build in [town]. This is the punch list: every small thing that has to be right before we call it done. Touch-up paint, a cabinet door that sticks, a loose outlet cover. We don't leave until the list is empty.
Photo: A clipboard with the list, half crossed off.
Crew and subcontractor post ideas
A contractor is only as good as the people on the job. Name them. Customers remember a face from the driveway. Remodelers use the same idea, as in home remodeling post ideas.
Meet the foreman
Meet [name], our site foreman for [number] years. [He/She] is the one who runs your job day to day, and the one you'll text when you have a question. Say hi if you see the truck.
Photo: The foreman on site, hard hat on, mid-task.
Sub spotlight
Shout out to [sub company] who did the tile at our job in [town]. We've worked with [name] on [number] projects and I trust the work on every one. Good subs are the reason our jobs finish.
Photo: The finished tile, with the sub's truck at the curb.
Anniversary on the crew
[Name] hit [number] years with us this week. Started as a laborer, runs a crew now. We hire people who want to stay and learn, and it shows on the job.
Photo: The crew at the shop with coffee.
We're hiring
We're looking for a [carpenter/laborer/project coordinator] in [town]. Steady work, a crew that treats each other right, and a boss who answers the phone. Message us or call [phone].
Photo: A crew member at a saw, from behind.
How we run a job: client question posts
Clients ask the same 5 questions on every estimate. Answer them in public and you'll skip half the first call. Roofers answer a similar set, as shown in roofing post ideas.
How a bid works
How we price a job: we walk it with you, write down what's included, and give one number with a clear scope. If something changes, you'll see it in writing before we do the work. No surprises on the last invoice.
Photo: A tape measure and a notepad on a counter.
What a change order is
Change order, explained: it's a written note when you want something different from the plan, like a new window or a bigger island. It says the cost and the time before we build it. You approve, then we go.
Photo: A signed change order next to a pen.
Permits
Yes, you need a permit for that. We pull them for every job that needs one in [county], and we post the card in the window. It protects your insurance and your resale.
Photo: A permit card taped in a window.
Living through a build
Can you stay home during the work? Most people do. We seal off dust with plastic, protect your floors, and clean up each evening. Ask us how we'd set up your house.
Photo: A taped plastic dust barrier in a hallway.
Who you'll talk to
On every job you get one person to call, not a phone tree. For your project in [town] that's [name]. Text, call or catch [him/her] in the driveway. You'll get an answer the same day.
Photo: The project lead holding a phone at the site gate.
Material delays, in plain words
Lumber and windows can run late. When they do, we tell you right away, what it means for the schedule and what we're doing to catch up. Bad news is easier to hear on day 2 than day 20.
Photo: A delivery truck backing into a driveway.
Seasonal and scheduling post ideas
Builders have a calendar. Weather and lumber both change it. Telling people when to call is useful and fills your book. Painters keep a similar calendar, as painting contractor post ideas shows.
Booking for next season
We're scheduling projects for [season]. If you want a build or addition started by then, now is the time to talk. A site visit is free, and a plan is better than a rush.
Photo: A calendar page with job dates penciled in.
Rain day at the site
Rain day at our [town] job. We don't pour or frame in a downpour, so the crew is in the shop building [item]. Slow weather isn't wasted weather.
Photo: A tarp-covered stack of lumber in the rain.
Walkthrough with the owner
Final walkthrough at a home in [town] today. The owner and our foreman walked every room together. When they're happy, we're done. Seeing that smile is the best part of the job.
Photo: The owner and foreman at the front door, from behind.
Thank-you to a client
Thank you to [first name] for trusting us with your [project type]. It took [number] weeks and a lot of patience, and the result is great. Leave a review if you have a minute. It helps other [town] homeowners find us.
Photo: The finished room, with no one in it.
A simple week of contractor posts
You don't need 18 at once. Pick 3 a week and rotate. How often a business should post explains why steady beats loud.
3 posts a week
- MonJob site updateOne photo from the same spot as last week.
- WedHow we workPermits, bids, change orders or schedule.
- FriCrew or finished jobA face, a sub or a completed room.
What makes a builder's page look slow
Do
- Post from a live job in the last 30 days.
- Name the foreman, the subs and the crew.
- Ask clients before you show their home.
- Ask finished-job clients for a review.
Don't
- Post a house number, street or a client's last name.
- Share a price unless you can stand behind it for a year.
- Blame the weather or a sub in public.
- Leave a 2-year-old job as your newest photo.