The short version
- Pest control is a quiet worry. People don't talk about it until they see something move, so your page has to be easy to find that day.
- Post for the bug of the season, a week before it shows up.
- Say what a visit looks like. Fear of strangers, chemicals and mess is why people wait.
- 3 posts a week is enough: one seasonal warning, one prevention tip and one crew or visit post.
Nobody wants to be the person who Googled "ants in kitchen" at midnight. When they do, they check a few local pages, and the one that posted this week looks like the one that answers the phone. These pest control social media post ideas keep your page that company.
Each season brings its own bugs, and you know them by heart. Below are 16 posts built on those seasons and the questions customers ask. Fill in the brackets and post.
What a pest control post has to do
Customers are embarrassed more than they are afraid. Your tone should be calm, plain and a little dry. Never gross people out for sport.
- Name the pest and the month, so it feels timely
- Give one thing they can do today
- Say when to call, in one sentence
- Show a tech, a truck or a clean finished job
Spring and summer pest post ideas
Warm weather wakes up ants, wasps, mosquitoes and spiders. Post a week early. Lawn care has the same seasonal rhythm, as lawn care post ideas shows.
Ants on the counter
First warm week in [town], and the ants are back in kitchens. Wipe crumbs and sticky spots, seal food in containers, and don't spray the line you see. That spreads them. If they're still coming, call us at [phone].
Photo: A neat kitchen counter with a sealed jar.
Wasp nest check
Walk your eaves, porch roof and shed this weekend. A small wasp nest in May is a big one by July. If you find one, keep your distance and call us. We'd rather take it down than see you on a ladder.
Photo: A small nest under an eave, shot from a distance.
Standing water
Mosquitoes breed in water that sits for days. Tip out buckets, flower saucers and old tires. Change the birdbath every few days. It takes 5 minutes and helps your whole yard.
Photo: A tipped bucket on a lawn.
Cookout season
Hosting this weekend? Do a quick check for ants, flies and wasps near the food table. A tidy yard and covered dishes go a long way. Need us before the party? Call by Thursday.
Photo: A picnic table with covered dishes.
Fall and winter pest post ideas
When it gets cold, bugs and rodents look for a way in. This is your busiest posting stretch. If the season slows for you in winter, slow season marketing ideas has more to try.
Mice want in
A mouse can squeeze through a gap about the size of a pencil. Walk your foundation and look for holes around pipes, vents and the garage door. Seal what you find. If you hear scratching at night, call us.
Photo: A pipe entry with a visible gap, close up.
Stink bugs and flies
Why are there bugs on your windows? They're looking for a warm spot for the winter. Weatherstrip and caulk help. If your window sills are covered, send us a photo and we'll tell you what you've got.
Photo: A window sill with a few bugs, shot clean.
Firewood rule
Store firewood off the ground and away from the house. Termites, ants and mice love a woodpile against the wall. Bring in only what you'll burn that night.
Photo: A neatly stacked woodpile away from a wall.
Holiday guests, no surprises
Company coming for the holidays? A quick walk through the guest room, basement and garage can save you a surprise. Call us before the visit, not during.
Photo: A tidy guest room with a made bed.
What to expect at a visit: trust post ideas
A stranger with a sprayer is a lot to let in the house. Calm explanations beat claims. Cleaners face the same trust issue, as cleaning business post ideas shows.
Your first visit
Here's what happens at a first visit: we walk the inside and outside, find where the pests are coming in, explain our plan and quote before we begin. You decide. No pressure.
Photo: A tech in uniform at a front door, with a clipboard.
Pets and kids
Got a dog, cat, bird or toddler? Tell us when you call. We'll plan around them and tell you how long to stay out of a room. The label on every product we use tells us how to do it right.
Photo: A tech holding the product label at a doorway.
Why we come back
One visit rarely ends a problem. We schedule a follow-up so we can see if it worked, because a plan isn't done until the bugs are gone. You don't pay extra for a re-check on our [plan name].
Photo: A calendar marked with a return visit.
Honest quote
Sometimes we tell people they don't need us. Two ants in a window doesn't call for a treatment. We'd rather be known as the company that told you the truth.
Photo: A tech shaking hands with a customer, from behind.
Crew and review post ideas
A friendly face on the porch is the best ad in pest control. Reply to comments the same way, as how to reply to Facebook comments as a business explains.
Meet your tech
This is [name], our tech for the [area] route. [He/She] has done this for [number] years and is certified in [category]. [He/She] answers every question, including the odd ones.
Photo: The tech standing by the truck, smiling.
A review we liked
Thank you to [first name] in [town] for the kind review. Your note about [detail] made our week. We read every one.
Photo: The review screenshot, with the name cropped.
License and training
Every tech at [company] is licensed in [state] and trained before they work alone. Ask for the license number any time. We're proud of it.
Photo: A tech's license on a lanyard.
Family-owned since
We're a family business in [town], here since [year]. If you call, you get a real person, and the one who comes out is someone you can reach again. That's how we like to work.
Photo: The family in front of the first truck.
A week of pest control posts
Pick 3 a week and rotate. If you run out of ideas, what to post when you have nothing to say has a few more.
3 posts a week
- MonSeasonal warningThe pest coming this week and one thing to do.
- WedPrevention tipA gap to seal, a habit to change or a thing to skip.
- FriCrew or visitA tech photo or what a visit looks like.
What hurts a pest control page
Do
- Post the season's pest a week before it arrives.
- Say what to do and when to call.
- Show a clean tech and a clean truck.
- Follow the product label in every tip.
Don't
- Post a customer's home or an infestation with an address.
- Give advice on mixing or using chemicals yourself.
- Promise results you can't back up.
- Make fun of people who have bugs.
