The short version
- A photographer's Page is a portfolio people can message. Show finished work, and show how booking works.
- Post the shoot, the process and the open dates. Clients want to know what the day feels like.
- Get written permission before you post anyone's face, and never post a client's gallery without a yes.
- 3 posts a week works: one finished image, one process or tip, one availability note.
You're good at pictures. Posting them, with words, between sessions and editing is the part that slips. Then a bride or a business owner checks your Page and finds nothing since last fall.
Here are 18 photographer social media post ideas to copy. Swap in your names, places and dates. Before you shoot a wedding or a family for your Page, read the permission note below, and for companion ideas on moving pictures see our videographer post ideas.
What a good photographer post does
Your pictures already do most of the selling. The caption's job is to say who it was for, what the session was and how to book the next one.
- One strong image, not a collage of 12.
- A caption that names the kind of session (newborn, headshot, wedding, product).
- A line about what it was like, so a nervous client feels at ease.
- A clear next step: open date, inquiry link or "message me."
- Permission from the people in the photo.
Shooting for a Page where photos carry the post? Our guide to phone photos for a business Page also helps when you need a quick behind-the-scenes shot.
Finished work and gallery posts
One favorite from the weekend
My favorite frame from Saturday's session at [location]. [First name] was nervous at the start and laughing by the end. That's the shot.
Photo: A single finished image with the client's OK.
Gallery delivered
Gallery delivered today to the [family or company name]. Turnaround on [session type] is [number] days, and I'll tell you the date before we shoot.
Photo: A preview image on a laptop, face visible only with permission.
Same location, different light
Same spot at [park or street], two different times of day. Golden hour and midday give you totally different photos. Tell me your schedule and I'll pick the time.
Photo: Two frames from the same spot.
Headshot day
Spent today shooting headshots for the team at [company]. 14 people, 10 minutes each, no one had to take the afternoon off.
Photo: A tidy portable backdrop in an office.
A print on a wall
The best part of this job is walking into a home and seeing a print I made hanging in the hallway. Thanks for sending this, [first name].
Photo: A framed print on a wall, shot with permission.
Process, prep and gear posts
Clients who've never hired a photographer don't know what to expect. Show them. These posts calm nerves, which is half the job.
What to wear
Not sure what to wear for your session? Solid colors, comfortable shoes and one outfit that's already your favorite. Skip big logos. Send me a photo of your options and I'll help you pick.
Photo: Three outfits laid out on a bed.
Inside my bag
What's in my camera bag for a [session type]: two bodies, three lenses, a reflector and snacks for kids. Everything gets charged the night before.
Photo: The bag open on a table.
How a session runs
Here's how a [session type] works: a quick chat, 45 minutes shooting, and I pick my favorites in editing. You'll have a link within [number] days.
Photo: A camera on a tripod at the session spot.
Scouting the spot
Scouted [location] this morning for next week's shoot. Good light between [time] and [time], plenty of shade and parking nearby.
Photo: The location with no one in it.
Backup of everything
Your photos live on 3 drives before I leave the session. Not the exciting side of photography, but it's what I'd want if it were my wedding.
Photo: A row of memory cards and drives on a desk.
Availability and booking posts
Most clients decide in one visit to your Page. Make it easy to see that you have time. Photographers who shoot weddings might also like wedding vendor post ideas for the other half of the planning team.
Mini session weekend
Mini sessions at [location] on [date]. 20 minutes, [number] edited photos and 8 spots. Message me to grab one.
Photo: A sample frame from last year's minis.
Wedding dates left
I have 3 Saturdays open for [month]: [dates]. If you're still choosing a photographer, message me and I'll send my packages.
Photo: A calendar page with dates circled.
Holiday cards early
Family photos for the holiday card are best taken in [month]. Dates are filling up, so message me if you want one.
Photo: A family seen from behind, with permission.
Business photo day
Product photos for your shop? I'm booking half-days in [month] for local businesses. Bring the products, and I bring the light.
Photo: A simple product setup on a table.
Seasonal and local photographer posts
Fall color report
The leaves at [park] peak around [dates] this year. If you want portraits there, grab a weekday evening. Message me and I'll hold a slot.
Photo: A trail or tree line in good light.
Graduation season
Seniors, [school] graduation is coming. I'm booking cap and gown sessions for [month]. Parents, I'll send you a plan so nobody's stressed.
Photo: A cap and gown on a hanger, no student shown.
Local business portraits
I shot the owner and crew at [shop] this week. A real photo of the person behind the counter is the best thing you can put on a Page.
Photo: The shop's front counter, with the owner's OK.
Print what you love
Photos that live on a phone don't get seen. Pick your top 3 from your last session and let's print them. Message me for sizes.
Photo: Three prints fanned out on a table.
A simple week of photographer posts
3 posts a week
- TueFinished imageOne favorite, with the story of the session.
- ThuProcess or prepWhat to wear, how it works, gear.
- SatAvailabilityAn open date or a booking reminder.
Photos don't need to be the newest. Pull from the last month's editing and queue them up. Our weekly Facebook posting schedule explains how to keep it steady.
What makes a photographer's Page fall flat
Do
- Show one strong image per post.
- Name the session type and place.
- Say what's open and how to book.
- Get a written yes before posting a face.
Don't
- Dump a 40-photo album with no caption.
- Post a client's gallery before they've seen it.
- Share a child's name or school.
- Go quiet for the whole off-season.