The short version
- Each post should send someone to one episode. Name the topic and the guest in the first line.
- A pull quote or a question works better than "new episode out now."
- Get a guest's OK before you share their photo or a clip of what they said.
- 3 posts a week works: one episode, one guest or quote, one behind the mic.
You spend hours on each episode: booking, recording, editing, uploading. Then the post is "New episode, link in comments," and the people who'd love it scroll past.
These podcast social media post ideas are for the listeners you have and the guests and sponsors who judge you by how you treat them. Swap in your show name, guests and topics. For a show that's also on video, see content creator post ideas.
What makes a podcast post worth a click
- It names the topic or the guest in the first line.
- It includes one line from the episode that makes people curious.
- It says how long the episode is.
- It has one link, to one episode.
- It reads like a person, not an announcement.
If you don't know how long a caption should be, ideal Facebook post length has plain guidance.
Episode drop and pull quote posts
The one-line hook
"[Quote from the guest]." That's [guest name] in this week's episode on [topic]. [Number] minutes. Link below.
Photo: The episode cover art with the quote on it.
A question for listeners
This week we asked: [question]? [Guest] had a surprising answer in episode [number]. What would yours be?
Photo: The two hosts mid-conversation.
Three things from the episode
3 things we learned from [guest] this week: 1) [thing], 2) [thing], 3) [thing]. The full conversation is [number] minutes. Link below.
Photo: A notepad with the 3 points written out.
Short episode
This week's is a short one: [number] minutes on [topic]. Perfect for the drive to [local place]. Link below.
Photo: A phone on a car mount, screen showing the player.
Back catalog pick
If you're new here, start with episode [number], [title]. It's the one people send to their friends.
Photo: Cover art for that episode.
Guest and booking posts
Your guests share what you post, so make it easy and make it kind.
Guest announcement
Next [day]: [guest name], who runs [business] in [town]. We talk about [topic] and one story I didn't expect to hear. Listen on [day].
Photo: The guest's own photo, sent by them.
Thank-you after recording
Thank you to [guest] for 70 minutes of honest conversation. We could have kept going another hour.
Photo: Both mics on the table after the session.
Looking for guests
We're booking local guests for [month]: business owners, makers and anyone with a good story about [theme]. Message us if that's you or someone you know.
Photo: An empty guest chair and mic.
Guest tips
A note for future guests: we send questions ahead, we record about an hour and you get a say before anything goes out.
Photo: A checklist on a clipboard.
Behind the mic and sponsor posts
Listeners like to know who's talking. Sponsors like to see you treat their name with care. If you record in a studio, recording studio post ideas has overlap with this list.
Where we record
A look at where the show gets made: a closet, 2 blankets and a lot of coffee. Great sound doesn't need a fancy room.
Photo: The recording setup as it really is.
Editing day
One hour of talking turns into about [number] hours of editing. We cut the dead air and leave the laughs in.
Photo: A waveform on a screen.
Sponsor thanks
This season is supported by [sponsor], a local [business type] we use ourselves. Thank you for backing the show. This is a paid partnership.
Photo: The sponsor's product beside the mic.
Behind a mistake
We recorded an entire episode with the mic off. Now we check the red light before every guest sits down.
Photo: A mic with its light on.
Listener and milestone posts
Listener mail
A listener named [first name] wrote in about episode [number], and we've been thinking about it all week. Thank you for listening so closely.
Photo: The email on a screen with the name hidden.
Episode 50
This is episode 50. We started with a borrowed mic and a plan to do 10. Thank you for sticking with us.
Photo: The first mic next to the current one.
Where to listen
You can find the show on [apps]. If you don't use any of them, our website has every episode. Link below.
Photo: A phone showing the show's page.
Live recording night
We're recording episode [number] live at [venue] on [date]. Tickets are free. Bring a question and sit up front.
Photo: The venue's stage with the mics on stands.
A simple week of podcast posts
3 posts a week
- MonEpisode hookA pull quote or a question.
- WedGuest or listenerWho's next or a question from the inbox.
- FriBehind the micThe setup, a mistake, a thank-you.
Queue a month at a time on a slow day. How to batch a month of posts walks through it.
What makes a podcast Page forgettable
Do
- Lead with the topic or the guest.
- Use one quote and one link.
- Say how long the episode is.
- Label sponsors plainly.
Don't
- Post "new episode out now" and nothing else.
- Share a guest's words without checking.
- Pile on 6 links in one post.
- Vanish between seasons without telling listeners.