The short version
- Your best post is a short clip of finished work, with a line about who it was for and what the job was.
- Show how a shoot runs. Buyers who've never hired a videographer worry about the unknown.
- Say what's open: dates, packages and turnaround time.
- 3 posts a week works: one clip, one process post, one availability note.
You make videos for a living, and your own Page has a clip from last summer. It happens. The edits for paying clients always come first.
These videographer social media post ideas take about 5 minutes each. Pull a 15 to 30 second cut from a finished project, add a caption from the list and post it. For stills from the same jobs, see our photographer post ideas.
What a good videographer post does
- It leads with motion. A clip of 15 to 30 seconds beats a long reel.
- The first line names the client type (restaurant, wedding, school, plant tour).
- It makes sense with the sound off, because most people scroll that way.
- It says what the video did for them in plain terms, like "used on their website."
- It ends with one easy next step.
If you're deciding how to put video on a Page at all, Facebook video for local business walks through it, and what to post on your business Facebook Page covers the basics.
Finished clip and project posts
A 20-second cut
Here's a 20-second cut from our shoot with [business] in [town]. Their full video is on their website. Planning one for your business? Message us.
Photo: A still frame from the cut for the thumbnail.
Wedding highlight
A few seconds from [first names]'s wedding at [venue], posted with their OK. Thank you for trusting us with your day.
Photo: A still from the highlight reel, couple's permission first.
Before it was edited
Raw footage on the left, finished video on the right. Color, sound and a few cuts make the difference. Ask us what yours could look like.
Photo: A split screen of the raw and graded clip.
Product video
A short product video for [local shop]. Shot in one morning, delivered in [number] days, ready for their Page and their website.
Photo: The product on a table with lights set up.
Event recap
From last weekend's [event] in [town]. 40 seconds, shot with 2 cameras. Thanks to the organizers for the access.
Photo: A frame from the event with the crowd from behind.
How a shoot works
Nervous buyers hire people who explain things. These posts tell them what they're getting.
The shot list
Before every shoot we write a shot list with you. It's a page, it takes 20 minutes, and it keeps your day from running over.
Photo: A printed shot list on a clipboard.
Sound matters
Viewers forgive a soft image, but not bad audio. That's why every interview gets a lav mic and a backup recorder.
Photo: A lav mic clipped to a shirt.
Editing takes the time
One day of shooting turns into about [number] days of editing. We tell you the delivery date when we book, and we keep to it.
Photo: A timeline on a screen, with no client info showing.
Revisions
Every project includes [number] rounds of changes. We'll tell you at the start what's included so there are no surprises.
Photo: A laptop with a notepad of notes beside it.
Availability and pricing questions
Price questions fill your inbox. Answering in a post lets the right buyers self-select. If a client also needs sound work, point them to a recording studio you trust.
What affects the price
What changes the price of a video: length, number of locations, crew size and how fast you need it. Tell us those 4 things and we'll give you a number.
Photo: A camera and a crew bag in a car trunk.
Dates this season
We have [number] shoot days open in [month]. If you want a video before [holiday or event], message us this week.
Photo: A calendar with open days marked.
Small business package
Our [package name] is built for local shops: one half-day shoot, one 60-second video and 3 short cutdowns for your Page.
Photo: A storefront shoot in progress, with the owner's OK.
A reply to a common question
"Can you shoot in our space with customers there?" Yes. We plan around your busiest hours and let people know a camera is around.
Photo: A camera set up in a corner of a shop.
A simple week of videographer posts
3 posts a week
- MonFinished clipA 15 to 30 second cut with a one-line caption.
- WedHow we workA shot list, a mic, a delivery date.
- FriAvailabilityOpen days or a package.
The rhythm matters more than the volume. Our weekly Facebook posting schedule is a good template for it.
What makes a videographer's Page feel stale
Do
- Keep clips short and clear without sound.
- Name the kind of client in the first line.
- State your turnaround and what's included.
- Use licensed music.
Don't
- Post a 5-minute reel with no context.
- Show a client's footage before they've approved it.
- Leave an old "booking for last year" post up.
- Hide your process from people who've never hired you.